DC LiFE has announced a new sneaker called the Studio, and along with it a video/photo project called “My Studio Session,” that called on seven bloggers to interpret what the shoe means to them. The sneaker is available in seven different colorways, one for each blogger attached to the project: Marcus Troy, Joshua Kissi, Sean Quincy, Eric Johnson, Vince Tsang, Phillip Annand, and William Yan. To learn more about My Studio Session, visit http://mystudiosession.marcustroy.com/ and check out the video below.

More images follow after the click.

DC LiFE introduces their new UNI-LITE® technology with the BOOST LC (LiFE Collection) as seen at Agenda. Though the inspiration is obvious, we appreciate the return of more technical styles from the big skate labels – keeps their riders wearing DC “off the board.” The colors are inspired by a “color correction” combo of CMYK. Look for a release in Fall 2011.

See a second color after the click.

DC Life introduces the “Please Stand By” pack as part of its Holiday 2010 Collection.

The pack (which includes a special edition Admiral SE and Sector 7 SE) was inspired by and came about after a brief reflection of current events and questioning today’s lifestyle.

Designers took a look at the evolution of communication and technology – For instance our grandfather read the newspaper, our dad watched the news, and we tweet. Analog is dead… Though the fear is evident, what if the Internet died? Would people be ok and or as patient as past generations were upon being asked to “Please Stand By…”?

Available now at DC Shoes.

Have a look at the Sector 7 SE after the click.

DC expands its partnership with New York’s Hotel On Rivington for Holiday 2010, not only lacing the staff in a limited edition version of the DC LIFE Cadet Chukka but also dressing the staff in a crisp black sweater, the Subway 2.

The Cadet Chukka, a new model for Fall 2010, has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. Other premium details include full grain leather (eyerow with hidden lace option, collar and heel) and silky suede under-lays, and the DC Trademarked “pill” pattern etched leather on the toe down.

Produced exclusively for the hotel, this is the 6th time DC has worked with staff to provide them kicks from the DC LIFE Collection. Past sneakers include the DC LIFE Sector 7, Dress Sneaker, Admiral, Admiral Sport, and the Ensign. This is the first time that DC has dressed the staff in apparel.

More images follow after the click.

Now that winter is officially upon us, DC Life is sharing some looks at their new Lieutenant WR. Born as an off spring of the DC Admiral and Versatile Hi, the murdered out sneaker boot features a waxed leather upper, ballistic nylon under-lays, faux fur lining and a gusseted tongue to keep you warm and dry. Look out for a “Black Friday” release at retailers across the US of A.

Macro shots of the new DC Lieutenant WR follow.

DC Life adds a clean new silo to their catalog for Spring 2011 with the District 4. Offered in three different make ups, the sneaker references the label’s skate history with a covered lacing system and heritage DC branding. Options include a bright blue streaky leather style alongside more toned down black and olive suede models.

Have a closer look at all three after the jump.

From the DC Life Fall 2010 Collection we present you the Cadet Chukka and the Sector 7 TXSE. The Chukka comes in armor grey and is constructed of full grain leather, suede and (toe down) with DC repeat Pill Pattern® leather. The lining consists of  a tailored pin stripe suit fabric for a minimal indication of maturity and sophistication. The low top Sector 7 TXSE comes in a two tone grey nylon, “Stone Blue” suede collar and “Stone Blue” sole. Also it features a Sticky Rubber Cup Sole with Micro DC Pill Pattern® bottom.

Photography: Vincent Tsang

Take a further look at these two new DC Life Fall 2010 footwear styles after the jump.

Tomorrow night DC Life and Probus NYC are celebrating the release of their Admiral Sport “Probot” collaboration. The high top sneaker comes with an all silver metallic upper, red accents and a special collaboration in-sole. Head to the release on March 18th.

Date: Thursday, March 18th
Time: 7 PM
Location: Probus NYC
714 W 181st Street
New York, NY 10033
RSVP – events@dcshoes.com

A more detailed look at the sneaker follows here.

Entering it’s 7th season, the Spring 2010 Admiral from DC Life was inspired by colors experienced during a Western Americana road trip. Wild red and purple sunset influenced leather uppers meet indigenous prints and patterns designed by NATIONAL FOREST on one of DC’s more popular silos. Available now at store.dcshoes.com.

Check Rad Collector for detail shots of the DC Life Spring 2010 Admiral.

Seen here is the Cadet Chucka, a new addition to the DC LIFE Collection for Fall 2010. The sneaker features premium details such as panache leather, leather piping, suede panels, and custom DC Pill Pattern leather on the toe box.

After the jump you’ll see the Holiday 2010 Cadet Chucka color ups. Inspired by Thanksgiving, the shoe comes in brown and pumpkin orange with traditional holiday stripe lining.