Take a look at a couple of custom Toyota trucks that were recently on display at the SEMA show in Las Vegas, NV. DC Shoes and West Coast Customs got busy on a Toyota Tundra, which was done up on matte black with white DC branding throughout. This Tundra features some handy modifications designed with motorcross enthusiasts in mind. Features such as a refueling nozzle, air compressors and easier means to transport your bikes have been put in place to make life a little easier.

The Oakley Tacoma caters to the surfer. This guy features a surf rack, BBQ grill, and a cooler so you can make a complete trip out of it. They even added a shower nozzle, which is a pretty awesome addition to this truck and a luxury if you’ve ever roughed it while camping. This whole custom truck thing is looking mighty enticing thanks to these 2.

Take a closer look at some of the details after the jump.

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Read the rest of Custom Toyota Trucks at SEMA

© 2012 Highsnobiety for Titel Media. Author: nickestrada | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, oakley, toyota, trucks

This Fall 2011 season DC Shoes presents an interesting new concept collection, going by the name NVRBRKN. The capsule collection consists of some apparel pieces, some accessories, and of course footwear. DC takes a more innovative approach with the line, using technical fabrics and keeping functionality at the core of the product in all cases. The collection is getting into stores now.

Take a look at the Danny Way video, which was produced for the launch of the collection.

Click here to view the embedded video.

Check out the collection lookbook after the jump.

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Read the rest of DC Shoes NVRBRKN. Concept Collection

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Accessories, dc shoes, Fashion, Sneakers

Click here to view the embedded video.

After a long hiatus from being a successful retailer, Dave Ortiz of DQM is back with a new retail concept called Dave’s Wear House. This short film from DC Shoes illustrates why the brand sees Dave the perfect person to represent one of the three quotes for its new collection, NVRBRKN: “Never Underestimate your opponent”!

The NVRBRKN collection is a new head-to-toe product line with a design philosophy to boost confidence when facing opposition. Never Broken is a metaphor about overcoming adversity, mentally and physically. Skateboarders are a testament to this spirit, since they are known for their ability to adapt to obstacles on the street using an unorthodox approach. Their mentality is to get back on the board despite injuries and being overlooked. Skaters pave their own way in society with a mindset that allows them to succeed: Never underestimate your opponent, never compromise, and never quit! NVRBRKN.

Both the collection launch and the grand opening of Dave’s Wear House will take place Monday July 18th 7pm, at 123 Baxter Street, New York, NY 10013. Have a look inside here.

© 2011 Highsnobiety for Titel Media. Author: phoebelovatt | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dave ortiz, Dave's Wear House, dc shoes, Stores, videos

In an interesting project DC Shoes has joined forces with Bruxe for a capsule collection, entitled “Dead Rat Pack”.

” This collection was to be aimed at a contemporary customer as is most of the Life collection. After lots of back and forth with the accessories and DC Life team and a couple rounds of story boarding, we settled on a backpack, a small courier bag, a baseball cap, a driving cap and a cycling jacket. We decided on a heavy waxed canvas mixed with a rich pebble leather for the bags, making them some of the most durable bags we have made to date.”

The collaborative capsule collection is hitting DC Life accounts right now. Since Bruxe is from Canada, they wanted to do something special for the launch over there and got together with Off The Hook. They designed a special fixed gear bike, matching the collection, with the store. The bike is being given away at the launch event of the DC LiFE x Bruxe Dead Rat Pack Capsule Collection at Off The Hook on November 25th.

There are two ways of entering the contest and having a chance to win the bike. You can enter at the launch event or you can enter via Twitter, by retweeting the following message: “Win a @dcshoeslife @bruxedesign @OffTheHookShop Fixed Gear bike RT 2 Enter & Win Contest ends Dec 2/10. http://ow.ly/i/5zOB #FIXEDGEAR”.

Now take a detailed look at the collection and the bike that you can win after the jump.

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Read the rest of DC LiFE x Bruxe “Dead Rat Pack” Capsule Collection

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: backpacks, bags, bruxe, Caps, dc shoes, off the hook

In time for Black Friday, DC LiFE presents a new special edition version of its Admiral Sport high top sneaker. The “Murdered Out” comes in an all black premium leather colorway, mixing premium full grain leather and nubuck for the contrast. Look out for a release this coming week at DC LiFE retailers.

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, Sneakers

The other day we presented the black colorway of the DC Life Lieutenant WR Boots. Here is now a first look at the wheat colorway of the winter boots.

“Born as an off spring of the DC Admiral and Versatile Hi, the murdered out sneaker boot features a waxed leather upper, ballistic nylon under-lays, faux fur lining and a gusseted tongue to keep you warm and dry.”

Look out for a Black Friday release.

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Boots, dc shoes

The DC Admiral Sport has quickly become a popular sneaker. For Fall 2010 the brand presents the high top in a new beige/light grey colorway, using leather and suede on the upper, with the DC logo being featured in wool on the large tongue. The sneaker is now available from Wish.

More detailed images of the DC Admiral Sport follow after the jump.

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Read the rest of DC Shoes Admiral Sport Fall 2010

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, Sneakers

DC worked with DC team skater, Street League founder and MTV personality Rob Dyrdek on two exclusive Royal make ups. Black patent and ballistic nylon or red suede and patent leather options are now available direct through dcshoes.com.

More detailed images follow after the click.

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Read the rest of Rob Dyrdek x DC Royal

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, rob dyrdek, Sneakers

DC Shoes continues to work with sneaker customizer SBTG. As part of their “Circus of Mutants” collaboration they present the Gatsby “The Fly” style. The low top sneaker comes in two colorways and features a fly design all over the upper.

Take a further look at this new collaborative sneaker after the jump.

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Read the rest of DC Shoes x SBTG “Circus of Mutants” – Gatsby “The Fly”

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, royalefam, sbtg, Sneakers

DC Life continues to roll out first pieces from their Spring 2010 Footwear Collection. The first drop is their flagship model – the Admiral. This time it comes in a new maritime colorway.

“The Maritime colorway is meant to invoke “the quintessential travel piece that has traveled many memorable trips in society.” Although that reference may escape some kids who have grown up with nothing but fly shredder suitcases, its still a buttery looking shoe.”

You can purchase the sneaker now here.

More looks follow at Radcollector.

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, Sneakers

DC Shoes has once again worked with Sixpack France, who chose PMKFA this season to work on the graphics and looks of the collaboration. For Spring 2010 they present two sneakers, the Sector 7 and the Admiral, as well as two t-shirts and a matching New Era fitted cap. The entire collection is kept subtle and works with lots of light grey.

Take a detailed look at the DC Shoes x Sixpack France x PMKFA Capsule Collection here.

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 14 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, new era caps, pmkfa, sixpack france, Sneakers, t-shirts

Two very solid new sneakers are dropping as part of the DC Life Holiday 2009 Footwear Collection. Both the Admiral WT and the Sector 7 WT are coming in light grey suede colorways with lots of nice details on the upper. Available December 1st, 2009.

For a detailed run down on the inspiration behind the Sector 7 name, as well as the colors and materials used in the WT pack, check out MT’s audio interview with DC’s Global Lifestyle Merchandising Manager Hommy Diaz.

A more detailed look at the two sneakers from the DC Life Collection follow after the jump.

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Read the rest of DC Life Holiday 2009 | Admiral WT and Sector 7 WT

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, Sneakers

Following the DC Life Holiday 2009 preview from last week, here’s a look into the forthcoming Hi-Visibility or Lo-Visibility Pack. The Admiral TX and Xander TX are both treated to durable ballistic nylon uppers in a choice of fluorescent lime or all black. “Be noticed. Or not.” Available soon at select DC Life accounts.

See the other side of the DC Life Hi-Visibility or Lo-Visibility Pack after leap.

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Read the rest of DC Life Holiday 2009 Hi-Visibility or Lo-Visibility Pack

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 5 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: admiral, dc, dc life, dc shoes, Sneakers, xander

Most of you should know by now the PK Ripper Fixed Gear Bike by SE Racing, that is the result of numerous collaborations of SE Racing and DC Shoes. Now The Standard hotels also get into the mix and received their very own PK Ripper bikes. Of the 1000 pieces of the PK Ripper, The Standard has customized 20 pieces to give it the New York look. 15 bikes will be at The Standard New York for the guests to use in the city and 5 are being sold through their online store, each priced at 1250 USD.

For more images of the The Standard x SE RAcing PK Ripper Fixed Gear Bike check after the jump.

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Read the rest of The Standard x SE Racing PK Ripper Fixed Gear Bike

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, dc shoes, se racing, the standard

Available exclusively at boutiques that carry the DC Life Collection, Nash unleashes his first collaborative effort ever. Using the DC Monterey as a base, Nash twisted, tore, and ripped the shoe apart, only to stitch it back together again, adding a custom crepe bottom. It’s Frankenstein meets mad scientist meets an old English gentleman inspiration. Above all, it’s English wildfowler (duck hunter) meets mature street wear. The old English wildfowler aspect sees the use of luxury, hard-wearing fabrics, with the incorporation of earth colors. Paisley print was brought to the lining to add to the overall air of sophistication. The sneaker is already available in the US and will launch in Europe in November.

Here below you can check out a video about the making of the sneaker.

More detailed images of the DC x Nash Monterey sneaker follow after the jump.

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Read the rest of DC Life x Nash Monterey

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, nash, Sneakers

The hip hop icon, Jeru the Damaja, and skate icon, Josh Kalis, got together to do a colorway of Josh Kalis’ JK7 Skate Shoe. The outcome is an all suede black/green colorway that you will see in stores very soon. An interview with the two about the collaboration you can check out here.

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, jeru the damaja, josh kalis, Sneakers

Today we can give you a first look at a project between DC Shoes and Starter Black Label. The two brands worked on a collaborative cap project, which will be released in October 2009. More info on the project is coming soon.

More images of the DC x Starter Black Label Cap follow after the jump.

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Read the rest of DC x Starter Black Label

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, dc shoes, starter

DC Shoes has gained quite some momentum with their Life collection in recent months. For Fall 2009 the DC Shoes Life Collection sticks to subtle colors, accept for the pack that we present here above, which is very colorful. All other styles work with patent leathers and metallics on classic colors. Both high top and low top sneakers make up the collection, offering an overall good selection.

Check out the DC Life Fall 2009 Footwear Collection after the jump.

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Read the rest of DC Life Fall 2009 Footwear Collection

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, Sneakers

DC has partnered with Sixpack France for their latest Double Label Project.  The collection, dubbed “Non Merci”, draws from inspirations that cross political borders, embrace impossible love and yet harbor deep feelings. Meaning “no thanks” in French, the translation of “Non Merci” can also be interpreted as “I’m over it.” For the project, the symbol of this mindset is a beautiful blonde model that exudes “Non Merci”, placing her on an untouchable pedestal as an object of desire.

Two DC LIFE silhouettes, the Xander and Sector 7, are detailed with custom Sixpack patterns and logos, and trimmed with pigskin leathers. Clear soles on both shoes are underlain with the image of the blonde model. Accompanying the footwear is a lambskin leather hooded jacket, a reversible crewneck pullover, and a zip hoodie. Available now at DC flagship stores select boutiques worldwide. For more information please visit DCShoes.com.

Have a detailed look at the DC x Sixpack France Fall 2009 Double Label Project after the leap.

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Read the rest of DC x Sixpack France Fall 2009 Double Label Project

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, hoodies, jackets, sixpack france, Sneakers, t-shirts

DC Shoes and Sixpack France got together to collaborate on a small capsule collection. The line consists of a Xander high top sneaker and two jackets. Entitled “Non Merci”, the collection was designed by AKROE from the Sixpack artist network for this special collaboration. They offer a hooded leather jackets, as well as a reversible satin baseball jacket as part of the pack, which will release under the DC Shoes Life division.

Take a detailed look at the other product from the DC Life x Sixpack France “Non Meric” Collection after the jump.

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Read the rest of DC Shoes Life x Sixpack France “Non Merci” Collection

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dc shoes, jackets, sixpack, Sneakers