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Defgrip presents an amazing recap of the Nike Pool jam that took place in England back in May.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
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Defgrip presents a documentary about the history of Oakley and how they started out as a BMX grip company. Enjoy.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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We present a nice video produced by Defgrip on a recent trip by Nigel Sylvester to Japan.

“This year, Gatorade’s theme is “Go All Day.” In celebrating that theme, Gatorade wanted to start doing research on the non-traditional sports like BMX, so they hit up Nigel Sylvester, who rides for Gatorade and asked him a pretty crazy question: If you could go anywhere in the world to ride bikes with his friends, where would you go? That’s a very heavy question to ask someone, even Nigel… so after lots of research and different ideas being thrown around, Japan was chosen as the destination! With it’s huge city, amazing architecture, and lots of un-tapped spots, Japan would be the perfect location.

To document the trip, Gatorade invited a few key BMX media outlets, including Defgrip, to go along for the ride. The video you are about to watch documents the trip from the riding and research, to the culture and adventures and to coincide with the video, we will have a photo gallery with a more detailed story going up next week!”

Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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Cycling label Defgrip created this video for Oakley featuring BMX rider Chase Hawk. The clip shows Chase riding around Austin, TX on a Cult BMX bike with Oakley graphics and the newest black/white Oakley B1B bike grips.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, BMX, defgrip, oakley

Today we are introducing Rust Heap, a multi-brand collaboration BMX bike that was over a year in the making. Brought together by longtime BMX pro Mike Ardelean and Tim Swart of UNIV, the two friends connected their network of eight other friendly brands to build a customized project bike. The entire collaborative brand roster includes Verde, UNIV, Odyssey, Duo, Defgrip, Ludwig Van, G-Sport and The Laboratory. The bike was put to the test this past weekend by pros Mike Ardelean, Jim Bauer and Gary Young.

Rust Heap features the highest quality parts from the various collaborative partners. The Verde Cartelframe/fork/bars were painted by The Laboratory to look like rust. It was given many layers of paint in different textures over a multi-week period to achieve the look of something that had been pulled from the bottom of the ocean. The custom-made UNIV head badge adds to the bike’s D.I.Y. personality.

The bike is now on display at Univ. Check out the bike in more detail, as well as some action shots, after the jump.

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Read the rest of Rust Heap BMX Bike

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Bikes, BMX, defgrip, duo, ludwig van, odyssey, UNIV, verde

A rare chance to scoop a pair of DVS sample sneakers. The Defgrip x DVS shoe auction features a sample of a Carson model developed by Defgrip. The collaboration is still on, but the base model has changed, making these all the more special. Proceeds go to aiding BMXer Mike Aitken and his family following a traumatic injury.

Good shoe, good cause.

Further details of the Defgrip x DVS after the jump.

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Read the rest of Defgrip x DVS Shoe Auction for Mike Aitken

© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Auction, defgrip, dvs, Sneakers