New brand Detergent comes out of NYC with a nod to London. References to British things (like sausages and the monarchy) find a place against tees with clear pop art appeal. The graphics are sharp, and have the requisite wit. 

Some highlights from Detergent after the jump.

CLOT presents their latest t-shirt – the Detergent T-Shirt. The t-shirt features the clever design “CLOT All Purpose Detergent” and a witty slogan “Cleans (Not Just) Clothes” right beside it. Also, four CLOT logos are right beside “CLOT Apparel” to symbolize CLOT’s 4th anniversary.

The back of the t-shirt features an amusing message “Clean Your Mouth, Clean Your Inside, Clean Your Soul” and “Get The Dirt Off Your Conscience”. The three different tees feature detergent inspired color ways and also features unique reflective ink provided by 3M.
The t-shirts will be released on August 16th. The grey and white t-shirt are only available at Juice and the black t-shirt will be exclusive to the CLOT online store.
Detailed images of all three colorways after the jump.