Marvel Comics aligns with Diesel for a limited edition Iron Man cologne. What does Iron Man smell like? Well to start off with, it’s Diesel’s scent “Only The Brave” repackaged, but the brand refers to it as”a voluptuous and explosive cocktail that bears witness to a man with an identity as strong as it is present, almost magnetic.” Sounds about right. Release date is yet to be announced.

Take a leap for more shots of the Marvel Comics x Diesel Iron Man Cologne.

We do not feature Diesel too often here, but we have to give it to them for the slogan of their new Spring/Summer 2010 campaign – Sex Sells … Unfortunately We Sell Jeans. The campaign has been shot in a familiar style, that we often see in American Apparel campaigns and also Terry Richardson shoots.

Take a look at the complete Diesel Spring/Summer 2010 Denim Lookbook after the jump.

An interesting new watch is coming Italy’s Diesel – the “No Face” watch. The watch comes in a steel frame with black leather straps and features tiny side mounted watches. The black top plate looks really sleek and the fact that there is no time on it, certainly confuses. The design seems a little confusing and we are not sure it is very practical either, but from design stand-point very interesting.

Many detailed images of the Diesel Black Label “No Face” Watch follow after the jump.

Italian denim brand Diesel continues to go into new product areas. Just recently we saw their Fiat 500 collaboration and the launch of their new furniture collection. Here we give you a look at the new Diesel motorcycle helmets. Staying true to the brand, the helmets feature a mohawk like middle piece on top. The helmets come in several colorways and are now available at Diesel stores.

More images of the new Diesel Helmets follow after the jump.

Diesel unveils one-of-a-kind ‘Dirty Thirty’ jeans in honor of its 30th anniversary.

These ‘Dirty Thirty’ jeans will only be available on October 10 for one day only at select Diesel stores nationwide. To say thanks to its fans for their loyalty and support, Diesel is offering the premium denim for $50 (Diesel jeans entry price point is $160).

‘Dirty Thirty’ denim will be available in two top selling styles: Matic for women and Heeven for men. The product features unique detailing such as a back patch with the xXx sign in Roman numerals to commemorate Diesel’s 30 years along with the words ‘Dirty Thirty’.’ Side embroidery will state the dates 1978-2008 and buttons will be customized with ‘Diesel 1978.’

A detailed listing of the spots that will carry it follows after the jump.

We do not report very often about Diesel and also not much about cars, but we really like the outcome of the Fiat 500 that they worked on. Fiat worked with denim maker Diesel on the design of this special edition car. It will be produced for two years and overall they will be making a maximum of 10′000 cars, which means that if you want one, chances are you will be able to get one.

Besides the great choice of color, we mostly enjoy the comeback of the classic Diesel logo, which appears on the wheels and on the shift stick inside the car. The car can be ordered in Europe as of today.

Via Autoblog.

Have a detailed look at the interior of the Fiat 500 By Diesel after the jump.

Diesel Denim Gallery has produced two pairs of jeans aimed at the denim addict. Woven on the famed looms of Okayama, Japan, the new items come in 14oz denim. The dye is hand done, and each pair comes in a delicate rice paper bag. Apart from the pure indigo version above, a washed pair is also out. 
Check out the washed pair after the jump.

Already a while ago we announced the upcoming collaboration by Adidas Original and Diesel on a denim collection. The collection will be released this Spring season and finally we can show you what the line-up will look like.
The denim comes both washed and raw in black and indigo colors, some washed pieces also with further customization. The Adidas logo appears on the back tag, the side, the bottom of the denim and also some rivets have been replaced with the Adidas logo. All in all a pretty complete denim line with rather subtle branding. The Diesel logo appears on the front pocket as usual. On one side we prefer this collaboration over what Puma did with Evisu, simply because the collection is more subtle and concentrates on the denim and the washes rather than the branding. On the other side, the question is, if people want denim with Adidas branding? It’s not exactly a sign of quality for denim. We will see, once they land in store. Pics via Adifans.
After the jump many more pictures.