A couple of days ago we reported about the wire frame structures that Surface 2 Air, Andre, JC de Castelbajac and Yogor Tloupas of Intersection Magazine created for the Range Rover Evoque launch event in Paris. We hunted down the structures early this week, as they were placed all around the city in Paris. Afterwards we had the time to sit down with each one of the artists and talk about their individual creations and much more. Jean-Charles de Castelbajac ended up giving us a quick tour of his personal history, his start in fashion and art and it was great hearing it first hand, especially from somebody that has lived through so many different and important eras of the fields.

Anyways, the same night Range Rover held the official launch party. All of Paris, some of London and Berlin, were in the house to attend the party, which took place on a boat on the Seine. Beautiful setting and Juliette Lewis with The New Romantiques were on stage to start off the night on the right foot. They were followed by DJ A-Trak. The party was so full, that the boat actually never managed to take off as planned.

After the jump some impressions from the night.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Cars, dj a-trak, Events, juliette lewis, range rover

Today we came across an interesting video interview with DJ A-Trak, that is definitely worth checking out.

“A-Trak is not an uncommon name in this crazy music industry. We all know this humble story of this Montreal-er – a multiple DMC Champion handpicked by Kanye West to be his touring DJ, co-founder of Fool’s Gold Records, a pioneer in this electro dance scene, an avid twitter-er, a renowned hotel reviewer and the list goes on. EIKNARF and Asian Dan in collaboration with Media Contender & Kloud had the opportunity to be invited into Alain’s apartment/studio to get a candid view into how he got to where he is, what it took to get there and where he is going.”

Executive Producer: Media Contender- (mediacontender.com)
Producer: EIKNARF-(EIKNARF.com)
Co-Producer: Asian Dan-(asianmandan.com)
Production & Editing: KLOUD-(kloud.tv)
Sound-Zach Weintraub
Original Music: A-Trak [ft. Drake and Birdman]: “Loonies to Blow”

Via Nahright.

Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dj a-trak, videos

Click here to view the embedded video.

Shot at last nigh’s “Texas Takeover” Fools Gold showcase, Pro-Keds presents The Cool Kids rocking with Travis Barker of Blink 182 fame and DJ A-Trak of Fools Gold Records. The song is called “JumpDown” and is from Travis’ forthcoming Interscope records project. “The show was great the audio a little rough but it works.” Stay tuned for more from Pro Keds at SXSW.

Hit the jump to check out Travis Barker and A-Trak tackle Rage Against The Machine and The Beastie Boys.

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© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: a-trak, dj a-trak, Music, pro keds, sxsw, The Cool Kids, travis barker

The Electro Wars is a documentary on the electro scene and how it has emerged and changed over the last couple of years. Justice, LMFAO, DJ A-Trak, Chromeo, DJ Premier and many others are featured in it. Look out for a release soon, until then check out the final trailer here above!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 6 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: chromeo, dj a-trak, documentary, justive, lmfao, Music, the electro wars, videos

Click here to view the embedded video.

Duck Sauce is new musical collaboration between DJ A-Trak and Armand Van Helden, blending classic disco house with modern day production thump, (and apparently hollering at ducks.) Duck Sauce’s 4 track “Greatest Hits” EP is slated for a September release, but the 2 main tracks “aNYway” and “You’re Nasty” will be making their rounds this summer with Beatport DJs worldwide. A-Trak is excited to see how this one grows, and quite frankly so are we.

Check the behind the scenes interview to hear the duo talk about their influences, techniques and awesome name.

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: armand van helden, dj a-trak, duck sauce

Nike worked with DJ A-Trak’s Fool’s Gold label to produce a limited run of Air Max 90’s. There are only 5 pairs available and all five are being given away for the occasion of their website re-design.

“To participate in the contest just email your name, address (no P.O. boxes!), shoe size and phone number to foolsgoldrecs@gmail.com. We’ll pick 5 winners at random next week and hopefully you’ll receive these babies in time for Christmawanzannukah! ”

Good luck!

© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: dj a-trak, fool's gold, nike, Sneakers

Here’s a snap at a New Era, that Skoold In Korectnuss has done for DJ-Atrack’s Capture the Flag New Era Cap. It was designed about a year ago but is now finally dropping in stores this month – the wait is over.
An A-track X Skoold In Korectnuss joint. The cap features custom inner silk lining “Sunglasses is a Must” and “Skoold In Korectnuss”. In terms of style the cap is exactly what we are used from Skooled In Korectnuss, a wild design on the upper, but still in a way oldschool. Look out for the cap to be released this month.

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© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Cap, capture the flag, collaboration, dj a-trak, fitted, new era, skool in korectnuss