Undrcrwn’s 2007 Holiday line has dropped in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices. We took the opportunity to have a chat with all five DJ’s.

After previously presenting to you King Britt, Rich Medina, Prince Paul and Neil Armstrong, we present you today the last interview in the series, a one on one with DJ Green Lantern. He’s created some of the most sought out mixes, he has his own Radio show on Sirius, he’s an accomplished producer and he’s Jay-Z’s DJ on tour… he hails from the land of Gotham….be prepared to be enlightened…
Read the Feature here…

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.
Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Neil Armstrong…a maestro of some of the most sought out mixes in the last decade.  His musical taste is as eclectic as his mixes, his style has spawned off many imitators but there can only be one true original.  He hails from the 5th Platoon crew who just celebrated their 10th anniversary.  He’s probably one of the most personable people we have ever met; please allow us to introduce to you Neil Armstrong…
Read the Interview here…

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.

Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Next one in line that we present you is none other than DJ RICH MEDINA!  If you are not up on Rich Medina or been mesmerized by one of his DJ sets be prepared to be elevated.  Rich Medina is an accomplished Producer, DJ, and Poet.  Worldwide DJ Rich Medina is known for his ability to transform a dancefloor into a collective consciousness of bliss.  His musical expertise spans across many genres including Afro-Beat, Spoken Word, House, Funk, Soul, Jazz, & Hip-Hop.  With further ado I introduce to you DJ Rich Medina…
Read the Feature here…

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.
Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Prince Paul hails from the City of New York! He’s one of the true innovative producers / DJ’s in the music industry. Some of his influential creative works span across Stetsasonic, De La Soul, 3^rd Bass, Gravediggaz, Handsome Boy Modeling School, as well as his solo career. As you will find out Paul’s sense of humor is sometimes thought of unorthodox but always enlightening and well received. Sit back relax, as we introduce to you Prince Paul!
Read the Feature here…

Yesterday marked the 5th anniversary of the death of Jam Master Jay, one of Hip Hops most iconic personalities and strongest Adidas followers. In conjunction with the J.A.M Awards on November 29 — a special benefit concert that focuses on rap’s social responsibility, adidas made up four sneakers paying homage to the legendary DJ. The set is made up of an Ultrastar JMJ and three Brougham JMJ’s, which will be released exclusively at Footaction end of November. Via Complex.
Check out the other sneakers in this series after the jump.

Once again WESC gets together with a well known DJ to release pro model headphones. This time they worked with DJ Steve Aoki. They are available in 5 different models, in a variety of colour ways, in-sync with each seasonal collection. They are now available at Karmaloop.

Here we present you an exclusive collaboration that GRN Appletree did with local Los Angeles DJ THEM JEANS.  He has been doing many events including gigs with The Clipse, Nike Party at the headquarters in Oregon, Cinespace with Steve Aoki every Tuesday, and more to come.  The tee shirt has a picture of The Pet Shop boys from the album Please.  The tee shirt comes in Wasabi, Banana, and White. Each color is limited to 85 pieces and sold exclusively through the GRN Appletree webstore.  This is the first in a series of Los Angeles DJ collabs that they will release every month.  With each tee shirt there will be a special item and a party.  Next up is Royal Rumble.