This week The Guardian published an interesting article on the rise of skateboard brands and clothing to a multimillion dollar business – The Fall and Rise of Skate Chic. They talk about Supreme’s London store opening, Ed Banger Records and Busy P, Jason Dill, Odd Future’s Tyler The Creator and many other topics that we often speak about here. Furthermore they also speak about the sale of Volcom to PPR, the parent company of Gucci and YSL.
In the article they interview Keith Hufnagel of Huf and other tastemakers, designers from the industry. Certainly an interesting read and mainstream take on the trends in our market.
“When Supreme opened its London store this September, the young and well-heeled spilled on to the streets of Soho from a launch party many had queued for hours to get into. Inside, Ed Banger Records label owner and Parisian DJ Busy P rubbed shoulders with legendary skaters such as Jason Dill. This was more than good PR for the New York-based skater brand, recently worn in prolificacy by Odd Future’s Tyler the Creator. This was an event that marked a remarkable change in fortunes for a fashion once largely dismissed as the style concerns of waster teenagers.
Supreme started life in the mid-90s, when New York skating was at an all-time low. Companies were going out of business, skaters couldn’t afford to live off their sponsorship and the sport had developed a reputation for being popular among a nuisance generation of slacker kids. The idea that, a decade down the line, skater fashion would not only occupy a burgeoning corner of the market but also infiltrate high fashion must have seemed absurd. But that is what’s happened.
This spring PPR, the parent company of Gucci and Alexander McQueen, bought the Californian skate company Volcom in a deal worth $607m. The leap in Volcom’s stock to $24.39 from $19.73 when the deal was announced in May even prompted some law firms to take a closer look at it because they claimed shareholders weren’t getting a fair price.”
Ed Banger head Busy P delivers a preview of the upcoming Ed Banger sounds with the Ed Rec Fall 2011 Delivery Mix. Featured in the mix are SebastiAN, Justice, DSL, Mickey Moonlight, Mr. Oizo and Mayer Hawthorne.
Once again Etnies and Busy P from Edbanger Records have teamed up. This time the two invite to the Nuits Sonores Festival in Lyon, France. On June 4th the Ed Banger crew will take over the festival, with sets played by DJ Mehdi, Busy P and others. Busy P is also using the occasion to promote his second collaboration sneaker with Etnies, featuring the ‘Busy P W.T.F.!’ graphic by So Me, which we have already seen on a Cool Cats Starter Cap a while ago.
As usual Ed Banger Records is at it again and does not stand still. After ‘Let The Children Techno’, the partnership with the Adidas brand and the new albums from Justice and SebastiAn, the label pulled out of the hat ‘The Bee Sides’, a collector’s box to be released on April 16th. The mini album, produced in limited edition (500 copies worldwide!), contains five previously unreleased tracks out on five 7″, made by the thoroughbred of the label: Justice, SebastiAn, Breakbot, DJ Mehdi and Busy P. For sure an interesting album to pick up.
In other Ed Banger Records news (after the new Uffie video release this morning), the Parisian label teams up with Etnies and Konbini.
“2010 is a big year for the epic label Ed Banger Records. Not only does this year mark the labels 7th anniversary, but also the peak of their worldwide domination of the electronic music scene. With the release of Uffieʼs long awaited album and Breakbotʼs groundbreaking debut EP Baby Iʼm Yours, it is not just in Europe that Ed Rec is making its mark. From Los Angeles to Tokyo, Ed Rec mania is taking over. To mark this symbolic birthday, Ed Banger organized a huge week-end of celebration in NYC featuring the artists that have contributed in making the label a household name: Justice, Uffie, Busy P, DJ Medhi, SoMe, Sebastian, Breakbot, Feadz.
Konbini, the internets most creative and forward-thinking Web TV has captured this unique event in electro music history in an exclusive web-documentary to be released worldwide in June 2010 only on Konbini.com and Etnies.com : THE ED BANGER 7. To create a weeklong event around the program, and to respond to the high level of enthusiasm from the fanbase, the 7 episodes of THE ED BANGER 7 will be released over one week, one episode a day from June 23rd to June 30th 2010, then available to watch and re-watch online for free on Etniesʼ website and Konbini.com. The documentary features the whole Ed Banger crew as they discover New York, the American club scene and are exposed to their rising success in the U.S. The series focalizes on real-life scenes and the chaotic and fun-filled lifestyle of professional DJʼs.”
Folie’s Pigalle hosted the Paris release party for Ed Banger artist Uffie’s Sex Dreams and Denim Jeans album. The event featured performances by Mr. OIZO, Sebastian, Feadz, Bobmo, and of course, Uffie herself.
Last week we gave you a preview of the exclusive t-shirts to release this weekend at the Cool Cats weekend bash in Paris. The party started on June 5th and goes on today with Busy P, So-Me, DSL, Mister Moonlight, Mr Flash and others spinning for the crowds. Of course a Cool Cats pop-up store was also set up for you to get your hands on their latest gear. Pass by to shop, party and eat!
Take a look at what went down at Point Ephemere on Canal Saint Martin so far after the jump.
Today the upcoming first album of artist Uffie has been announced. “Sex Dreams and Denim Jeans” will be released on Ed Banger Records in June 2010. This will be the first album of Uffie and actually only the 5th for Ed Banger Records to release. Something to look out for!
A better look at the album artwork follows after the jump.
This weekend etnies celebrated the release of their Ed Banger Records collaboration in New York. We were there to document the happening. Check out some pics from the party here.
