Selectism brings new of Edun’s first campaign. “Back in 2005, Bono and his wife, Ali Hewson, founded the Edun line to bring awareness to trade in Africa and beyond. While no major campaigns have occurred under the Edun name, both Bono and Mrs. Hewson have been featured in Louis Vuitton campaigns with the mention of Edun and the African connections.  It all changes for Edun with their debut campaign photographed by Ryan McGinley. The new Edun advertisement campaign features six photographs each featuring one of six species of butterflies – all indigenous to Africa.”

View full looks the campaign shots for Edun at Selectism.

Bono and his wife did not only appear in the latest Louis Vuitton campaign, now the French luxury brand and their own eco friendly brand Edun have collaborated on the Keepall 45 Travel Duffle Bag. It comes in a brown colorway with some nice added details. All proceeds of the sale of the bags (the bag goes for 4′900 USD) go to the Conservation Cotton Initiative. CCI advocates the development of eco-friendly, organic cotton farming to improve incomes and increase economic growth. Via Acquire.