Edwin Japan presents a great new video, giving us a behind the scenes look at their manufacturing, showcasing what makes Edwin denim so unique and how it differs from the mass offering that one is welcomed by in today’s retailers.

Click here to view the embedded video.

“It is impossible to improve what one makes without spending the time everyday to master what one does, turning ones profession into a craft. The denim technicians at Edwin are true craftsmen, as their commitment and attention to the product is unquestionably what makes the Edwin product stand out from the mass of denim available within the market today. Whilst this remains ‘production’, the working philosophy remains closer to a greatly more efficient and productive Artisanal method.

They are ‘engineers’. Each person, over the course of a long period is encouraged to be responsible for maintaining and improving their machines. This means that each machine is self-customised beyond standard industrial purposes, to create unique and specialised ways of making denim. Even within the well-known denim brands factories around the world, you will not see the level of customised machinery and attention to product that one can see at the Edwin factories in Japan. It is for this reason, many ‘core heritage’ Japanese denim brands wish to have their products made within the Edwin Japan factories. This is the unique strength of the Edwin Jeans brand, the product itself.

The majority of the technicians at the Edwin factories and laundry’s have worked within the company since the beginning. This means they have an acute understanding for their machine. Each technician is responsible for three machines on average, all performing different elements of the production process. They remain on these machines for the duration of the careers. There is almost now rotation of staff, offering complete consistency in the making.

More background information and images follow after the jump.

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Post tags: Denim, edwin, videos

Edwin collaborates with traditional Swedish leather manufacturer Jofama on a leather jacket that is a nod to the pilots, the biker and the spirit of rebellion. “Aged buffalo hide sits atop blood red silk lining and vintage rivets and buttons and for those who want to get out of the plane and touch ground there’s a removable fur collar. It’s a romantic piece from a romantic time…”

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Post tags: edwin, jofama, leather jackets

Click here to view the embedded video.

Previewed earlier, here is the full Edwin I.D.W.P. film showcasing their latest gear via motorbike. Good times.

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Post tags: edwin, videos

After having presented to you about a month ago the River Walker II Boots from a collaboration between denim brand Edwin and Danner, we show you today the Mountain Trail, coming from the same get together.

The boots come in two colorways, featuring raw indigo denim and raw black denim uppers. Both feature dark brown linings, black outer soles and contrasting white stitching. Also the boots are each limited to 100 pieces and individually numbered. The boots are now in stock at the official Edwin Japan online store.

Take a further look at the boots after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Boots, danner, edwin

Edwin has not only collaborated with Danner on some boots, but also got together with master-piece on a collection of bags. Included in the line-up are a backpack, a tote bag and a messenger bag. All three bags come with Edwin denim uppers, in both raw indigo and raw black. The bags are now available from the Edwin online store.

Detailed images of the bags follow after the click.

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Post tags: backpacks, bags, edwin, master-piece

Denim brand Edwin and Danner have joined forces to collaborate on two colorways of the Denim River Walker II Boots. The high rise boots come in a black and a navy colorway, both featuring uppers made of both suede and denim. Interweaved with Zylon, a synthetic fabric developed TOYOBO, the denim appointments on these boots are resistant to a myriad of extremes and twice as strong as ordinary denim. Each boot is limited to only 100 pairs and they are now available through the official Edwin Japan online store.

Detailed images of the boots follow after the jump.

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Post tags: Boots, danner, edwin

From Selectism – “Liberty of London continues their aggressive collaborative campaign – the latest in the form of selvedge denim with the Edwin line. “These classic Edwin ED-55 denim’s are made from our exclusive 140z Japanese Red Selvage, with the subtle addition of the classic Liberty print used in the detailing of some of the internal components of the denim. This is a truly beautiful pair of jeans, limited to just 100 pieces.”

More looks follow here.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Denim, edwin, liberty

“Inspired by the Jack Nicholson flick ‘5 Easy Pieces’ the Edwin SS11 Collection is inspired by Nicholson’s character who plays the part of a promising upper-class classical pianist, who runs off to pursue seemingly honest labouring work within the oil fields of middle America.” The all-suede ‘Amp Tramp’ Bomber is the stand out piece. Gorgeous. Available now at www.fusshop.co.uk.

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Post tags: edwin, jackets

We present you the new Edwin Spring/Summer 2011 Lifestyle Lookbook. If you take a closer look, you might recognize some folks that participated in the shoot.

“For Spring/Summer 2011 Edwin have drawn inspiration and influence from the people they know best, friends, family and distinct members of their immediate social circles. These astute individuals have been used to create a collection that links directly to lifestyle and easy, comfortable living….Edwin style.”

The full lookbook follows after the jump.

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Post tags: edwin, Fashion

It’s hard to tell without seeing these in person (actually, make that touching them), but Edwin’s latest Japanese Denim is actually printed with wear marks rather than washed. Working with Japanese firm Inkmax, the jeans are ran through an inkjet printer to achieve looks based on classic Rebel Vintage patterns. Probably not something for those obsessed with authenticity, but it’s always interesting to see established brands try something new. They’re selvedge for those wondering.

More looks follow after the click.

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Post tags: Denim, edwin

Denim label Edwin worked with ‘old friends’ Folk (and their footwear label Shofolk) on a number of great pieces for the season.

The EF-62 Denim sees Folk take advantage of the Edwin denim archives to create their own regular fitting, straight leg jean from organic, lightweight denim, adding some distinctly ‘Folk’ design features.

On the footwear side, we see Shofolk’s classic Armstrong boot and Alaric shoe incorporate Edwin detailing and branding (Edwin denim heel detail and logo tab) to give a distinctive and original look. Features premium leather and suede uppers with leather lining and waxed cotton laces. Available for purchase from End.

More images of the Edwin x Folk/Shofolk Collection follow after the jump.

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Post tags: Denim, edwin, folk, Shoes, shofolk

Edwin and Pendleton got together to collaborate on a limited edition shirt. The shirt brings together the core elements of both brands – quality wool from Pendleton and Kaihara denim, sourced in Japan, from Edwin. Limited to only 300 units, this special colorway will be released at premium retailers in July 2010.

More detailed images of the Edwin x Pendleton Woolen Mills Shirt follow after the jump.

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Post tags: edwin, pendleton, shirts

The Edwin Spring/Summer 2010 collection is a story of two chapters. Chapter 1 is focused around the brand’s core elements and priceless heritage – Denim. Chapter two focuses on a new direction and a deliberate nod to the future of Edwin – Ready to wear. The SS10 collection from Edwin is a concise and finely tuned collection, not too gandiose or diverse to alarm loyal customers yet strong enough to intrigue and excite the new breed. A definite ‘Maritime’ theme is applied to the overall ethos, in both the imagery and design.

Take a look at the Edwin Spring/Summer 2010 Collection Lookbook after the jump.

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Post tags: Denim, edwin, Fashion

We give you a look at the Edwin Fall/Winter 2009 Collection Lookbook. While Edwin has been a big hit in Japan for many years, the brand is slowly also gaining ground in Europe and the US. Known for their classic, premium denim, Edwin presents a strong collection of both denim and clothing for next season. The lookbook shows off a collection of images depicting the product in a rural and rustic environment complementing the hues and fabrics whilst accentuating the style present within the collection. The collection consists of pieces in denim, plaid, chambray and leather.

Take a detailed look at the Edwin Fall/Winter 2009 Collection Lookbook after the jump.

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In an interesting collaboration denim brand Edwin and UK shoe brand Folk get together for Spring/Summer 2010. The two brands worked on an entire range of low top and mid top shoes, complementing the Edwin “Maritime” Spring/Summer 2010 denim collection. The collaboration will also include an exclusive pair of denim by Edwin for Folk, that we can hopefully show you soon.

Next to leather shoes, the two brands also worked on shoes with an all denim upper. The first season (it is on-going) of the collaboration consists of three men’s styles and one women’s style. An exciting project to look forward to.

More images of the Edwin x Folk Spring/Summer 2010 Shoes follow after the jump.

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Post tags: Denim, edwin, folk, Shoes

The Hello Kitty popularity and collaborations just never seem to stop. From Atmos, Undercover, Bape and many other brands have already worked with the famous character. Now Japanese denim brand Edwin has produced two Hello Kitty dolls, made with their premium denim. Take a look at the outcome above.

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: edwin, hello kitty, toys

On September 5th 2008 Edwin Europe celebrated the launchof the exclusive Japanese Vintage Line into Europe. The Japanese Vintage line is limited to a 150 pieces per style in each country and is only available at selected Edwin retailers across Europe now.  The Japanese Vintage line represents the pinnacle of denim engineereing, washing, cuts and love for denim and is available for men and women. To celebrate the launchof the Japanese Vintage Line, Edwin Europe invited Japanese Rock Band, The Dirtrucks, to Paris to perform at the exclusive venue, Le Temple, for a selected group of guests, journalists and fans.

After the jump we give you a first look at the Edwin Japan Vintage Collection.

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Post tags: collection, Denim, edwin, highsnobiety, japan, jeans, line, vintage

Nike collaborates with Levi’s, Adidas with Diesel and Onitsuka Tiger got together this season for the second time with Edwin. Not only does seem to have become normal for denim and sneaker companies to collaborate, for some reason they also stick to their local denim makers.
The Spring/Summer 2008 collection, is the second time that Onitsuka Tiger and Edwin get together. This season they present the Edwin 505 and 503 models in several washes, colors and also raw. Details include custom buttons, red embroidery and also custom tags on the inside and outside of the denim. Via Conope/Onitsuka Tiger Japan.
After the jump you can have a look at the entire line-up.

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Post tags: collaboration, collection, Denim, edwin, highsnobiety, jeans, onitsuka tiger, ss08

We reported about these a couple of months ago. Edwin Japan teamed up with Gore-Tex and added the Windstopper membrane to their classic denim. You get the classic look with wind and rain proof features. For all outdoor people or bikers, this is the perfect denim.
Caliroots has them in stock now. More pics after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Denim, edwin, goretex, japan, jeans