New York City based women’s wear label Married to the Mob announces its new fall line with the help of legendary French artist Fafi. These portrait sessions shot by photographer Lynnette Astaire are the first in a new series that Married to the Mob will embark on featuring extraordinary women from all over the world. This season features Fafi, a Parisian artist known globally for her colorful and provocative paintings as well as her recent work with Adidas and Le Sportsac featuring her “Fafinette” characters.
After an introduction at hotspot Colette in Paris where both of their brands can be found, Mob founder Leah McSweeney’s decision to feature Fafi for the campaign was a natural fit for Mob, Fafi is a pioneer and trendsetting artist all while balancing work with her husband and son.
Married to the Mob has been at the forefront of the womens streetwear movement with unique collaborations with brands such as MCM and artists such as legendary graffiti artist Kaws and portrait photographer Lynnette Astaire. These projects have been noted in editorial outlets such as Vogue, Paper, Elle, Jalouse and Complex. In addition to this seasons shoot Leah plans to add Fafi to her growing list of Mob contributing artists in the future.
Married to the Mob is available online at www.marriedtothemobnyc.com. Fafi can be found at www.fafi.net.
Check out the entire MOB x Fafi Fall ‘07 Shoot after the jump.
French graffiti artist Fafi pays homage to the great American music festival Coachella. The t-shirt comes in white and features one of her character style drawings on the front with "Coachella 2008" written above.
The girls from Married To The Mob interviewed French graffiti artist Fafi, that after collaborating with MOB, now also released a series of cosmetics in collaboration with MAC. Be sure to check it out 
