Selectism brings new of Edun’s first campaign. “Back in 2005, Bono and his wife, Ali Hewson, founded the Edun line to bring awareness to trade in Africa and beyond. While no major campaigns have occurred under the Edun name, both Bono and Mrs. Hewson have been featured in Louis Vuitton campaigns with the mention of Edun and the African connections.  It all changes for Edun with their debut campaign photographed by Ryan McGinley. The new Edun advertisement campaign features six photographs each featuring one of six species of butterflies – all indigenous to Africa.”

View full looks the campaign shots for Edun at Selectism.

After announcing the collaborative range by Bape and Comme des Garcons PLAY last week, we can finally give you a look at some first pieces of the collection.

The t-shirt collection mixes signature graphics by both brands together. The heart shaped logo of CdG PLAY and the Bape head logo, Baby Milo and of course the Bape camouflage patterns are all being used in the collaborative range of tees. We actually really like the outcome of these and think that especially the PLAY line needed some refreshing new graphics. Adding the Bape characters in there is fun, but might be for some people a little much. The PLAY heart logo filled with Bape camo is an instant classic though.

UPDATE: We just got word from the Bape Marketing department that the t-shirts shown here are actually fake. Sorry for the confusion guys and congrats to who ever did it, they came out pretty good. Hopefully we can soon show you the real collaboration between the two brands.

Take a further look at the t-shirts and graphics after the jump.

Band of Outsiders presents their new Spring 2012 Collection and as usual they tend to surprise. This season none other than artist Ed Ruscha is modeling the new collection, as seen in the Polaroid style lookbook, that we are used to see from the Los Angeles brand by now.

The new collection follows in the footsteps of the previous ones, offering a sophisticated, well cut, casual style. Nice new colors are being introduced and of course you can as usual count on the razor sharp cuts of the shirts and suits in the collection.

Check out the full lookbook, as modeled by Ed Ruscha, after the jump.

Reebok unveils their newest Jean-Michel Basquiat collection for this Spring/Summer 2012 season. The collection expands with the addition of graphic tee shirts, a knit sweater and jackets. Also present is the Reebok Pump Omni Lite in three colors, as well as the popular Reebok Freestyle for women. Look for this collection to be hitting retailers sometime this month.

Check out the full collection after the jump.

Starring Erik Andersson and Alice Dellal, the new Marc by Marc Jacobs Spring/Summer 2012 Campaign has been shot by none other than Juergen Teller in his signature style. Bright colors, lots of patterns and great color blocking, give the collection a refreshing look with a distinct 70s touch.

Check out the full campaign after the jump.

The eccentric Karl Lagerfeld has again made news with the opening of a pop up shop called KARL dedicated to, who other than, himself. As you can see from the image, you can pick up a charm featuring a depiction of his face with dark shades and all. Also available is the new line bearing the same name as the store. The shop is located at 375 Bleeker St. in New York. (Source: Refinery29)

Spring/Summer 2012 collections are filtering into retail locations, both in store and online, including some new drops from Original Fake. A nice array of items have freshly released including some stuff you would expect like graphic tees, “X” eyes patterned pieces, hoodies, jackets and pants. Check out the items in our gallery and head over to OriginalFake to purchase.

CLOT continues to work with Japanese artist Madsaki on their Alienegra design pieces. For Spring 2012 they have also brought Brooklyn artist Kaws into the mix and he added his signature cross eye ‘X’ design to the existing design by Madsaki, resulting in a very vibrant overall look. The parka hoodie will be released on February 10th, 2012, at Juice stores.

You can always count on wings + horns for solid collections season after season. The Canadian contemporary menswear brand’s Spring/Summer 2012 collection is now hitting retailers and here is a look at some items available now. We don’t see anything out of the ordinary from w+h, but that’s not a bad thing. The collection consists of solid pieces like trousers, corduroy pants, chinos, oxfords, knits, blazers and one of the brand’s best offerings, their loop terry fleeces. The new releases are now available at Roden Gray.

Check out the goods after the jump.

A couple of jackets from Deluxe’s Spring/Summer 2012 “Rum & Sugar” collection, which we have previewed extensively here. Two jackets have dropped including the Sun Shower hooded parka and the Bench Rider jacket. Each one comes in three great colors. There’s the safe route with black in each style, but also some great colors such as some really nice blues, green, and yellow. We’re really feeling both jackets in the blue colors. What do you guys think of the color palette used here? If interested, Bridge Tokyo has them both.

Check out the jackets after the jump.