Three new color ways of the Kamehamehas New Era from Fitted Hawaii have dropped. A black and neon (think AM95), a San Francisco Giants look and one in black and red. 

University of Hawaii kicks off its first home game of the 2008 college football season this afternoon. In preparation, Fitted Hawaii releases the "MUA" tee. Mua means forward, and in essence works as a call to push to a bright future for the team. The caps both work with black denim, a nice look for the fall season. Nice to see Fitted continue to play on local interests. 

Bigging up the eight islands that make up their home state is one of the main focuses of Fitted Hawaii. Their new "Standing 8" tee features eight color text bars, one for each of the islands. They are represented in descending order of size, so you get red for the big island and so on. To complement the tee, Fitted has a custom color-way of a Houston Astros hat in yellow with black "H" logo and eyelets. 
View the full tee after the jump.

After presenting recently the Fitted Hawaii x Estate LA "Hawaii" cap, we show you today their latest creation – the Kamehameha New Era cap set. The design used on thepack is their most recognizable and comes in overall 4 colorways in this pack. Each colorway is limited to 50 pieces and available now at Fitted Hawaii.

Fitted Hawaii got together with Estate LA to create an indigo denim fitted cap, onceagain repping Hawaii. 
On the 2 front panels is “Hawaii” stitched in white, resting on the outer sides of the brim are white stitching of leaves, akin to gold leaves you’d see on military officer’s caps. The underside of the brim is green, the top button is orange and features green eyelets. The back sees orange stitched FITTED crest and the left side sees a white stitched FITTED crest. They’ve also added an Orange rope to finish it off.
The cap is limited to 100 pieces.

“Makini” in Hawaiian means a group of spears tied together, used as a battering ram in war. It also has a meaning of many deaths; death dealing. There are 2 different stories of what these gourd masks were actually used for. One popular belief was that the helmets were worn by a secret warrior society entrusted with the protection of the highest ali’i (chiefs) of ancient Hawaii. With this theory, it is said that the crest was made out of ‘uki (or a tough sedge). The term “ikaika” (which translates to ‘strong’) became popular in the early-mid 80’s when A brand called Master Graphics and another brand called Hawaiian Strength ran t-shirt’s with the word Ikaika Warrior and a muscular figure wearing a gourd mask.

Even to this day, you may see these hanging from a rear view mirror as an ornamental piece, or worn as a necklace. The other story is that the mākini were worn by moʻo Lono (the Lono priests) as part of their ceremonies for the Makahiki season. This goes along with all the theories of Captain Cook being perceived as Lono returning to the islands, as depicted in John Webber’s painting (refer to picture) of a canoe full of mo’o Lono, in which one of the priests appears to be holding a statue of the God Lono.
This drop by Fitted Hawaii consists of the Makini hat, along with a matching white long sleeve t-shirt and a red short sleeve t-shirt. The hat – The front embroidery is where the gourd would have been cut out for the eyes. Around the base of the whole hat is a water based tattoo print to signify strength. The bill has embroidery of strings that would have been the place for the kapa. On the crown of the hat is intricate feather embroidery that has taken the place of the ‘uki grass. Both tees feature the same feather pattern seen on the hat on the backside of the each shirt. The long sleeve has a tribal tattoo pattern up and down each sleeve and the short sleeve has the same pattern running from bottom seam to arm pit.
Fitted Hawaii will be releasing the pack on June 11th. Check out the tees after the jump.

Since the mid 70’s, early 80’s, punk rock served as an outlet for “outsiders” who considered themselves “anti-establishment”. Groups such as the world renowned Ramones, Sex Pistols & The Clash paved the way for modern day punk groups such as The Misfits, Minor Threat or Bad Brains. One such punk rock band that had an influence on new, faster punk rock (called “hardcore punk”) as well as the punk rock lifestyle, are The Exploited from the UK. Formed in 1979 and still going strong to this day, their album covers and lifestyle have had a lot of influence on how the younger generation present themselves, a DIY (Do It Yourself) attitude; not caring what the next person thinks.
Fitted Hawaii presents “The Exploited” pack. The shirt graphic is flipped from an album by The Exploited featuring a skeleton with lots of bright, neon colors that are drawn from the early days of punk rock – the Reflective skeleton is rocking a crazy, spiked mohawk with a grimey set of glow-in-the-dark teeth. The t-shirt has been released this weekend in several colorways.

Fitted Hawaii has released a couple of new t-shirts this week. The "Sugar Fingers" t-shirts is a hint at their local spot for the sweet dessert and the "Hawaiian Time" t-shirt that you see here above will be dropping tomorrow. The T-shirt shows with different clocks and timezones how for a Hawaiian local a 1 hour delay is normal.
More images after the jump.

Diving head first into cut & sew, Fitted Hawaii have collaborated with world renowned tattooist Mike Ledger on a striking crew sweater. Depicted on the back is the same “Fist City” logo (designed by Mike) etched on the store’s door. Think an Island brass knuckle, a fist surrounded by sharks teeth. The sweaters are in a limited run of 100.

The much anticipated Rogue Status New Era caps have been released this week. Overall there are three caps, two canvas caps and one leather cap, all featuring a large logo embroidery going over most of the cap and a slogan on the back. Furthermore all three caps come with a satin inner lining.
Fitted Hawaii has them in stock. Detailed images after the jump.