For back to school, FREITAG introduces the F49 Fringe Backpack. To showcase the indestructible nature of their new backpack, they have produced the above video.

“The F49 FRINGE Back-to-School-Back-Pack has been deemed street-legal by the FREITAG R&D department. Because there’s no tougher hood than schoolyards, it was tested to the fringe of sadism. Whoever manages to tear up this backpack clearly should be dispensed from school.

Just to show you what FREITAG does to their dirty bags before you lay your clean hands on them, they’ve made a making of the thrashing of the FRINGE.”

Images of the backpack follow after the jump.

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© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: backpacks, freitag

Click here to view the embedded video.

A while back we first introduced the new backpack by Swiss brand Freitag – the F48 Hazzard Pack. Today the brand has released a nice promotional video for the backpack. Check it out!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: backpacks, freitag, videos

Swiss brand Freitag introduces their new F48 Hazzard backpack. As usual functionality is one of their main concerns. The backpack can be worn on the back, but also as a bag and features an integrated laptop sleeve. Of course it is made out of their trademark truck cover material. Look out for it in stores now.

More images of the backpack follow after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: backpacks, freitag

Freitag is briefly stepping off the beaten track of lorry tarpaulins and is drawing inspiration from art history. With a
pinch of recycled individualism, large-size art banners have been put together to form unique creations in a new context: the FREITAG LIMITED ART EDITION.

In cooperation with the Tate Modern London, the Mori Art Museum Tokyo, Palazzo Grassi Venice and the Museum of Contemporary Art L.A., Freitag presents a unique limited art edition. Swapping truck tarps for exhibition banners from these world-leading modern art galleries, Freitag has produced one-off versions of its F52 Miami Vice shopping bag. Motifs from Picasso to Japanese contemporary art make these bags genuine rarities. Each week in August 2009, Freitag will release a collection of the museum bags online at www.freitag.ch, to buy or just to admire.

Take a detailed look at the various Freitag Limited Art Edition Bags after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Art, bags, freitag

Freitag rarely does co-ops. But the brothers’ respect for ic! berlin’s screw-less constructions and the fact that they were given complete freedom in design was enough to make an exception. The two models «Dirty Lyle» (mirrored) and «Spider Mike» (matted) are a tribute to Sam Peckinpah’s 1978 truckin’ masterpiece «Convoy» with Kris Kristofferson.
A unique package, the Freitag edition of ic! berlin sunglasses are sold with a corresponding, unique Freitag sleeve cut from used truck tarps.

The sunglass design was developed by Daniel and Markus Freitag, inspired by seventies aviator shapes. It helps you spot that cop car when you’re driving into the sunset, it does a good job hiding your eyes and facial expressions from the nosy public if you’re famous, and it keeps the wind out of your eyes when you’re cycling (rather important, seeing Freitag bags have always been close to bike messenger circles).

Take a detailed look at the ic! Berlin x Freitag Trucker Sunglasses after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: freitag, ic berlin, sunglasses