Freshjive introduces their Holiday 2011 Collection featuring Left Brain and Hodgy Beats from Mellowhype.

“Influenced by the dirty rotten filthy streets of downtown’s Skid Row, the collection was photographed in the dirty rotten filthy alley behind the Freshjive factory. The Mellowhype boys reign in full effect, along with a cast of background characters (a wheelchair handicapped homeless man, his girl, and streetwalker Nene) ending with a bad bad bitch gettin’ bagged and sagged (and maybe even shagged) right on out of frame. Items include a wool bomber, winterknit sweaters, sweaterknit pants, heavyweight chino pants, custom knitted sweatshirts, fleece blazers, and a handful of t shirts.”

The new Freshjive collection is now available online from Reserve.

Freshjive presents for Fall 2011 ‘The Nude Study Series’ T-Shirts, featuring Sabrine. The collection of three t-shirts, each coming in pale tones featuring a black/white photo print on the front, is now available at select retailers and from the Reserve online store.

Check out the latest installment of Freshjive Moving Pictures here below, featuring beautiful vignettes of Sabrine to the tune of “Love Her” by The Walker Brothers.

Continuing without any name branding, for spring 2012 Freshjive begins focusing on themes for each delivery throughout the season.

The 4 themes for spring 12 are RMK, City Noir, Immigrant, and Less Than Zero. From a darker more high fashion inspired series to California surf inspired goods, the line offers a wide range of styles and looks.

Check out a preview of the collection after the jump.

Freshjive has produced ‘The History of Man’, a video to promote the brand’s new collection for Summer 2011:

“L. Ron Hubbard gave his son Nibs some amphetamines, and Nibs started talking, he said, started really going talking fast, from the speed. And he kept talking, he kept talking, and his dad kept giving him speed and all of a sudden he was talking about his history, when he was a clam and all these different situations in early Earth. And out of that came History of Man.” – Jim Dincalci, L. Ron Hubbard’s Medical Officer from “Secret Lives: L. Ron Hubbard”, in a 1997 channel 4 special.

The collection itself has a strong stripe aesthetic throughout, with chambray stripes, twill stripes, engineered blocked stripes, printed stripes and tonal stripes all making an appearance.

See images from the Freshjive summer lookbook after the jump.

In 2007, Complex published a story in its August issue titled, “An Oral History of the Graphic T-Shirt,” chronicling the journey from surf tees to all-over prints. They’re following up on this will a 2011 version.

Visit Complex to read the story, as told by Eric Brunetti of FUCT, Rick Klotz of Freshjive, Bobby Hundreds of The Hundreds, Paul Mittleman and Adam Weissman of Stussy, Jeff Staple of Stapledesign, and more.

The second release from Freshjive’s Moving Pictures moving pictures division, “How to Roll a Blunt,” features a woman sitting down at a table in a non-descript room and proceeding to roll a blunt. “The video, which opens to the tune of “Marijuana Boogie” by Lalo Guerrero Y Sus Cinco Lobos, is contrasted with classic anti-marijuana public service announcement speech. Release of the video also serves as a preview of our Blunt Roll T which will be out in a few weeks.” Freshjive supports the legalization of marijuana.

Premiere video release by Freshjive Moving Pictures.

Opening February 25th, 2011, artist Tofer Chin will be exhibiting a collection of photographs at Reserve LA. The exhibition, entitled Courtesy Valley Phone, will celebrate the collaboration between Tofer and Freshjive for two 2 t-shirts in their 2011 Spring Collection: “Weekend Warrior” and “Here Comes The Sun.”

Tofer Chin: Courtesy Valley Phone
Friday, February 25th, 8PM-12AM

Reserve LA
420 N. Fairfax Ave.
Los Angeles, CA 90036

Check out the other t-shirt and the full event flyer after the jump.

Freshjive presents their new Spring/Summer 2011 Collection. The brand has evolved a lot in recent years and just comes from a recent logo removal process, with their entire clothing line now being logo-less. Also the brand became more mature, yet transports the values of the Californian brand better than ever before, which is also perfectly demonstrated in their new Spring/Summer 2011 Lookbook.

Check out the complete collection after the jump.

While at (capsule) NY we connected with Rick Klotz of Freshjive for a look at the brand’s Fall/Winter 2011 collection. Klotz talked us through key pieces, introducing a chino with a sweatband bottom on the cuff. Best of both worlds?

Check out more of Freshjive Fall/Winter 2011 after the jump.