Prominent California streetwear label Freshjive presents the next chapter in their now-unbranded legacy. For Holiday 2010 we see a wide range of wearable, classic items presented in a manner that is anything but boring. Available shortly through Freshjive.

See the full collection after the click.

Last week Canadian boutique Off The Hook brought Freshjive founder Rick Klotz out to Montreal for an exhibit, lecture and fanzine premiere called “What a Long Strange Trip It’s Been: A 21 Year Disfunctional History of My Life With Freshjive.” In this episode of Highsnobiety TV we check out the show and chat with Rick about the past, present and future of his highly influential brand. Enjoy.

Produced for Highsnobiety by SHOT BY JFK.

Along with the Rick Klotz exhibition at NORML Clothing, they will be releasing this collaborative t-shirt with Freshjive. The tee features the works by Klotz, that will also be exhibited at the show. It is only limited to 24 pieces.

Take a closer look at the t-shirt after the jump.

Freshjive presents their first full unbranded season for Fall 2010.

With a collection focusing on a unique spin on traditional cut and sew, Freshjive takes it’s first full step into the marketplace as a contemporary menswear line, abandoning it’s 21 year history of streetstyle along with it’s name brand. Filled with cleverly intelligent cut and sew garments and artistic graphic t shirts, FJ Fall 2010 defines itself with looks that are less outspoken and allows the wearer to define them within their own personal style.

The contrast detail button-up above is one of our favorite pieces. You can find the collection this fall in the U.S at American Rag, Oak, Commonwealth, Fred Segal, Reserve, The Closet, and other fine retailers.

More Freshjive Fall 10 looks follow after the click.

Freshjive introduces a new collaboration between themselves, House Industries and the Reserve store. The “Type Nerd” t-shirt and Ampersand tote bags coincide with last weeks House exhibit at the Reserve store, which coincided with the annual  TYPECON convention in Los Angeles. The exhibit rap up can be seen on the Reserve site here.

Have a closer look after the click.

Selectism takes a first look at the Freshjive Spring 2011 collection.

The “no-label” Freshjive line makes a significant change in their approach for Spring 2011. The once “street” driven line which has roots in various circles – from streetwear, to skate and surf  - takes a wonderful stroll into new ground that appear more menswear focused, thanks to the help of their new creative director. “Bringing in creative director Mark Wiesmayr, who has worked with Tsubi, Urban Outfitters and Blue Blood, Freshjive is stepping away from its street wear roots, in the direction of a more men’s, designer-contemporary line while maintaining its street culture sensibility… Choosing to move forward without visible name branding, the new Freshjive has a focus on rustic modernism, in both texture and form, celebrating the masculine relationship between avant-garde design and heritage aesthetics.” Welcome.

Many more looks from the Freshjive Spring 2011 collection can be seen here.

As you’re all probably well aware, actor Dennis Hopper recently passed away at the age of 74. Rick Klotz comments on his legacy:

Originally making a mark in the 50s alongside James Dean in Rebel Without a Cause and Giant, he will always be remembered to me from the various colorful and unforgettable roles he played throughout his life: The photojournalist in Apocalypse Now, Frank Booth in Blue Velvet, the father in Rumble Fish, Clifford Worley in True Romance, Howard Payne in Speed, and countless others. He also directed the critically acclaimed Colors, and most notably, Easy Rider in 1969 which became the cinematic symbol of the 1960s, and which a film critic once noted that, “No other persona better signifies the lost idealism of the 1960s than that of Dennis Hopper.” Besides acting, Dennis was a prolific photographer, painter, and sculptor, while once known to be one of Hollywood’s most notorious drug addicts for 20 years.

Out now from Freshjive is the above portrait tee of Dennis by renowned photographer Guy Webster.

Freshjive presents the last stage of their “aesthetic metamorphosis.” The Summer 2010 collection is comprised of a variety of cut and sew, button down shirts and shorts along with swim trunks, tanks, and a mix of both lightweight and heavyweight graphic tees. Available now at Reserve Store.

More looks after the click.

Freshjive has collaborated with Screw Magazine on a t-shirt. To coincide with the collaboration, Freshjive’s flagship store in LA, Reserve, has stocked some vintage issues of Screw Magazine, as well as a vintage Screw wrist watch.

Check out the issues and the watch after the jump.

Freshjive presents the second installment of their new spring 2010 line. Highlights in the drop include checked shirts, striped pique shirts, cotton shorts and various bold graphic t-shirts including a series of “sexual t shirts that make a mockery of religious symbols.” Again, from this season on, Freshjive will no longer be using their logo or name on any of the product. (Yes, we’re aware a black box is still branding.)

Take a leap for more from the Freshjive Spring 2010 Collection.