We present a nice video produced by Defgrip on a recent trip by Nigel Sylvester to Japan.

“This year, Gatorade’s theme is “Go All Day.” In celebrating that theme, Gatorade wanted to start doing research on the non-traditional sports like BMX, so they hit up Nigel Sylvester, who rides for Gatorade and asked him a pretty crazy question: If you could go anywhere in the world to ride bikes with his friends, where would you go? That’s a very heavy question to ask someone, even Nigel… so after lots of research and different ideas being thrown around, Japan was chosen as the destination! With it’s huge city, amazing architecture, and lots of un-tapped spots, Japan would be the perfect location.

To document the trip, Gatorade invited a few key BMX media outlets, including Defgrip, to go along for the ride. The video you are about to watch documents the trip from the riding and research, to the culture and adventures and to coincide with the video, we will have a photo gallery with a more detailed story going up next week!”

Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: BMX, defgrip, gatorade, nigel sylvester, videos

Click here to view the embedded video.

The final video in Nigel Sylvester’s three-part series completes the story of Nigel’s day, by showing what went down that afternoon. (Episode 1 here, Episode 2 here)

After a brief encounter with hip-hop artist Teyana Taylor, Nigel sets out on a citywide mission to see the young star again. Following her taxi throughout NYC is no easy task, but Nigel manages to keep up, avoiding close calls along the way including a run-in with football star LaDainian “LT” Tomlinson.

Enjoy!

© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: BMX, gatorade, nigel sylvester, videos

Click here to view the embedded video.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: BMX, gatorade, nigel sylvester, videos

Not too long ago we presented to you the limited edition box by Gatorade, celebrating the induction of the basketball into the Hall of Fame. The cooler box also included several limited edition MJ bottles. Today we present you the new Gatorade commercial, especially made to celebrate the occasion and the release of the limited edition Michael Jordan bottles!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: gatorade, michael jordan

Leroy Jenkins recently worked with Gatorade on some product for a give-away. In typical LJ fashion, they created together with Estate LA their floral pattern fitted caps. The LJ logo was replaced with the Gatorade logo. Furthermore they produced two slogan t-shirts, each coming in three colorways. Both the Leroy Jenkins x Estate LA x Gatorade caps and the Leroy Jenkins x Gatorade t-shirts come in a special Gatorade give-away promotion box.

Have a detailed look at all the product after the jump.

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Read the rest of Leroy Jenkins x Estate LA x Gatorade

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Caps, Estate LA, gatorade, leroy jenkins, t-shirts