Asics has done great things with its Gel Lyte III’s in the last year and provided a real alternative to the other brands. Fresh colorways and strong collaborations were the main reason for the success.
Here is the latest colorway to be released soon and once again the colors came out right – the mud/pink/purple works really well together and a the same time is a mix that one does not see on every sneaker. Via SneakerFreaker.

The same that we have seen with the Puma First Round collaboration and the Penfield collaboration now also launched for the much anticipated Asics Gel Lyte III’s. Alife NYC launched on their website an online pop-up store. The green and the black colorway are now available online.
Get yours here!

It certainly seems like Asics is slowly fighting it’s way back into the sneaker scene. We have seen this year a collaboration with Patta and now this week a new collaboration with Alife NYC. Both partners are probably the most significant influencers in the sneaker business on their respective continents. The Asics Gel Lyte III was used for both collaborations and it seems like we will be seeing a lot more of that sneaker in the near future.
Patta has received some new colorways of the Asics Gel Lyte III and we like them. There is a black/storm colorway and a white/pastel turquoise colorway, both looking really hot. Good color combination, without going over board. It will be interesting to see over the next year or so, if Asics can use their current momentum and build on it.

Check them out in detail after the jump.