Sweden’s gram initiated a project with Xbox for the release of Forza Motorsport 3. The result is three pairs of individually handpainted gram shoes – inspired by car paint – that are up for auction on Ebay. All funds received from this auction will be donated to “Lovely Days“, a charity project, who’s aim is to motivate young people to partake in creative activities in their spare time. For those interested in bidding, the action starts this Thursday, October 29th, 2009.

More looks at the gram x Xbox for Forza Motorsport 3 Sneakers after the leap.

We give you a detailed look at the new Fall/Winter 2009 Collection of Swedish footwear brand gram. The brand’s concept is what made them known first – all footwear styles are named after their wheight in grams.

This season the line did not only expand, but we see them go into several new territories. Starting as a casual sneaker brand, gram introduces for Fall a bunch of new styles. Especially in the more dressed up market, gram now offers new alternatives, including boots, lace-ups and loafers. All of them come in premium suede. Furthermore they present some interesting hiking inspired styles and of course new colorways of their classics.

Take  a look at the new gram Fall/Winter 2009 Footwear Collection after the jump.

Swedish brand gram has made a name for itself a couple of years ago, not only because of their sneaker design, but also because of the creative way of calling their footwear styles after their weight in grams. Since then the brand is mostly known for their quality canvas sneakers, but that seems to change this year.

We take a look at the gram Fall/Winter 2009 offering and notice a lot of leather shoes and also lots of new silhouettes. As usual gram smartly changes classic footwear and adds their own twist to it. Via Wearethemarket.

Take a look at more gram Fall/Winter 2009 Footwear styles after the jump.

We take a first look at the offering of Swedish footwear brand Gram. The brand has made a name for itself in the casual footwear market. The categorization of their footwear is done in weight of the respective shoe, which of course makes for a nice story behind the brand.

For Spring/Summer 2009 they seem to add more color and also more product to the collection. Bright red suede sneakers, pattern sneakers and matching clothing and accessories can be found in the collection. We like what we see and cannot wait to show you more.

Have a further look at the Gram Spring/Summer 2009 collection after the jump.

Gram shoes got together with Danish knitwear brand S.N.S. The knitwear experts, known for their heavy winter knits, used for many years by fishermen, have produced laces for Gram, matching their latest range of jumpers.
"In the city of Herning on the Danish island of Jutland lies the knitting mill of S.N.S. Squeezed in between two giant flatbeds on the factory floor stands an old shoelace machine all but forgotten, this collaboration is the story of how it came back to life, and how 250 pairs of handmade wool laces came about. S.N.S. x gram laces will premier exclusively at Solo Norrmalmstorg in Stockholm from September, and later be available through selected stores worldwide for a limited time only. Price €13.99." Via Sneaker Freaker.
After the jump a closer look at the quality laces.