This year, UNDFTD co-owner James Bond is participating in the Gumball 3000 road rally. For the occasion, Puma produced an UNDFTD exclusive Comp Star that featuring a clean green suede upper, inspired by a certain “fast car on film.” These will be available at UNDFTD on May 10, 2010.

Take a leap for more looks at the UNDFTD x Puma Comp-Star-Gumball 3000.

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© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: gumball 3000, puma, Sneakers, undftd

Nixon collaborated with Gumball 3000 on a black Rubber Player featuring a custom gold caseback, crown and hands. The watch also features co-branded artwork on the case. Available exclusively at Nixon retailers along the rally route in London, Amsterdam, Boston, Montreal, Toronto and New York City beginning May 1st. There are also 2 pairs of collab headphones, as well as 51-30 watches for the drivers. Hopefully we can show you those soon. For more information, visit gumball3000.com

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 7 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: gumball 3000, Nixon, Watches

The 11th Gumball 3000 rally is starting next month and for the occasion one of their sponsors, Puma, has produced the Speed Cat 2.9 Mid Gumball driving shoe. The sneaker comes in a black/silver colorway with the Gumball logo appearing on the tongue and the rally route printed on the in-sole. The outer sole was inspired by racing tires. The rally route includes several visits of Puma flagship stores, on which occasion they will also release a special t-shirt.

A more detailed look at the Puma x Gumball 3000 Speed Cat 2.9 Mid follows after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: gumball 3000, puma, Sneakers

Blackscale has also launched their website and presents along their Rogue Status collaboration on a t-shirt celebrating the 10th anniversary of the Gumball 3000 rally. The t-shirt is limited to 50 pieces and will be given out to friends and family as well as to some rally participants. Via CtotheJL.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: 10th anniversary, blackscale, gumball 3000, highsnobiety, rogue status, t-shirt, tee

Last weekend the Gumball 3000 Race started its 10th anniversary race. The drive takes participants from San Francisco to Beijing. For US stops PUMA served as the primary sponsor. An example to their commitment to motor sports and lifestyle, the brand proudly "tattooed" $53 million worth of automobiles. 
See more behind the scenes views of the Gumball 300 after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Behind the Scenes, gumball 3000, highsnobiety, puma

PUMA^® fuses the influences of sport, fashion and lifestyle, on and off the race track, and this August is no different, as PUMA steps up to the starting line as official sponsor of the Gumball 3000 Rally.  A leader in motorsport, PUMA will partner with the Gumball 3000 Rally- the around-the-world, 3,000 mile, eight-day lifestyle event, featuring the most amazing cars driven by film stars, musicians, athletes, billionaires and motorsport enthusiasts.  PUMA will join Gumball 3000 on the starting grid in San Francisco on August 9^th, stopping off for exclusive parties in Los Angeles, San Diego and Las Vegas (Win tickets to these VIP events online at www.pumagumball.com). From Las Vegas the Gumball Rally continues to Pyongyang, North Korea and crosses the finish line eight days later in Beijing, China on August 16^th.  

In addition to event sponsorship, PUMA/LSE Design/Trackstar-Racing teamed up to enter a new LSE Sport Coupe into the rally which will be different celebrity drivers during each leg of the race.
 
Each driver will receive a custom PUMA + Gumball Special Edition Speed Cat(we will present you teh sneaker soon), featuring a Gumball branded footbed and gold-tipped laces.  PUMA also designed the sneaker Limited Edition PUMA Gumball T-shirt, featuring a racing seatbelt harness design in gold foil for the drivers and crew.

For daily exclusive photo and video updates on the PUMA + Gumball team and Gumball 3000 activities visit www.pumagumball.com.
More detailed images of the Puma x Gumball 3000 t-shirts after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: collaboration, gumball 3000, highsnobiety, puma, t-shirts