For Holiday 2011 Happy Socks has teamed up with Terry Richardson for their campaign. Terry Richardson gathered a crew of New York’s coolest to shoot under happy conditions. Stylist and fashion editor Mel Ottenberg and designer Adam Selman created a series of looks based on Happy Socks’ Chapter #FOUR collection, turning Happy Socks into pants, sweaters, tops, even bunny ears and a bow tie to reflect the personality of each subject. Creative Director Jen Brill brought her impeccable sensibility and vision to the project.

The campaign features a Who’s Who of up and coming talent, personally selected by Richardson and Brill. The line-up includes ASAP Rocky, Sky Ferreira, Ashley Smith, Action Bronson, Camille Rowe, Braydon Szafranski, Physical Therapy, Maluca Mala and Mykki Blanco. The outcoming campaign is fun and the mix of people and added illustrations turn it into a well rounded and interesting series of lookbook images.

Check out the full campaign after the jump.

Minecraft is a sandbox construction video game where players can create anything imaginable by combining blocks. It’s become a global phenomenon with over 11 million users, and now they have their own Happy Socks, which come packaged in a pixelated box.

More images follow after the click.

Every season the team behind the Bread & Butter Sport & Street area makes sure to treat their friends and family well. With the tradeshow celebrating their 10th anniversary these days, they wanted to top the previous product give-aways and created the ‘Desert Land’ Survival Kit.

Limited to only 150 sets, the kit includes a Herschel Supply backpack, SUPER sunglasses, Palladium boots, New Era cap, Incase laptop sleeve, pocket flask, Victorinox tool set, Happy Socks, Mag-Lite flashlight, Pony jersey, as well as some snacks, making sure that you will have everything you need, if stuck in a desert. All product has been especially made for the kit and will be given out to close friends of the show this week.

We talked to one of the people that run the Sport & Street section yesterday, Joey Elgersma, who gave us a quick rundown of their Desert Land theme. Check out the video here below.

Make sure to check out all product from the kit after the jump.

Medicom Toy’s Be@rbrick has teamed up with Swedish label Happy Socks to release a collaborative bear and matching sock set. The project is scheduled to launch on July 6th, 2011. Check out their microsite for more information.

On February 16th The Standard and Happy Socks are releasing their first collaboration at The Standard Shop in New York City. Together they worked on several socks, featuring the colors of The Standard, along with some other nice summer patterns. They are now available online here and at The Standard Shop. Via Selectism.

Check out the full line-up of socks from the collaboration after the jump.

Designer Stephen Wong, head of Wong Wong and former Art Director of Helmut Lang Studios, created an exclusive World Cup 2010 collection for Happy Socks. “With inspiration sought from the world of football, the collection pays homage to the rich footballing cultural history of eight chosen nations from across the globe. Recognizable the world over for their colours, flags, and kits as well as their respected involvement in the world of football, the eight countries represented are Argentina, Brazil, England, France, Germany, Holland, Italy, South Africa.”

Continue for more Happy Socks x Wong Wong World Cup Socks.

SL profiles the Happy Socks World Cup 2010 Series. “How can you Germans not resist wearing those? “Recognizable the world over by their colours, flags, and kits as well as their respected his- tory in the world of football, the eight countries represented are Argentina, Brazil, England, France, Germany, Holland, Italy, South Africa. Six past World Champions are represented with each embroidered star signifying the number of titles won.” Look for them on may 21st at Happy Socks retailers or online at Happy Socks USA.”

More looks at the Happy Socks World Cup Series for 2010 follow here.

Some more great news comes in from our younger (yet more grown-up) brothers at Selectism. “Happy Socks is clearly one of the big breakout brands of the last few years. Their take on the traditional footwear staple placed against a very affordable price point has helped catapult the line in both sales and awareness. While Europe continues to embrace more colorway options in socks, the USA is starting to come around with the help of some big co-brands. For holiday 2009, Happy Socks has works with Barney’s COOP on a set of exclusive colors. Happy Socks are happily displayed in a Globe-Trotter trunk above.”

Many more Happy Socks for Barney’s COOP Holiday Socks can be seen here.

Happy Socks are bringing on the Christmas cheer early this year … They have been to the furthest corners of the globe to secure the services of the the worlds most eminent and visually creative talent to make Christmas cards with a difference. The brief “why are Happy Socks as important as Santa Claus at Christmas” was their only guide. Well now the collaboration between Happy Socks and the following six artists is complete – James Jarvis, Cream, Mr Bill & Mz Fanny, Mr Giorgio Camuffo, Marok and Lady Lisolette Watkins.

Check out all of the Happy Scks Christmas Card Artist Collaborations after the jump.

Numerous interesting releases are coming to Wood Wood Berlin this week. We already showed you the QWSTION DJ Pack and now here a first look at their Happy Socks collaboration, thanks to our friends from Caliroots. The Wood Wood x Happy Socks “Corsa” Socks will be coming out this week, so make sure to pass by the store while attending Bread & Butter and other fashion events.