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Posts tagged ‘Honda’

Video: Official 2012 Honda CR-V Game Day Commercial – “Matthew’s Day Off” Extended Version

30 January 2012, 17.07 | Posted in Cars | No comments »
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Honda Brings Ferris Bueller to Super Bowl and presents the official commercial for the 2012 Honda CR-V. Here above you can see the official game day commercial.

Honda’s ad already sparked mass conversation thanks to last Thursday’s teaser. The commercial, directed by Todd Phillips (Old School, The Hangover, Due Date, etc.), features Matthew Broderick playing himself in a grown-up version of his celebrated role as Ferris Bueller alongside the all-new 2012 CR-V. Using themes from the original film to bring Honda’s “Leap List” campaign to life, the spot is meant to reinforce how the CR-V helps consumers conquer their aspirations before life’s next big phase.

True fans may also spot dozens of “Easter Eggs” hidden in the commercial that pay homage to the original film; fans are encouraged to join the conversation at Facebook.com/HondaCRV.

Acura NSX Concept

10 January 2012, 20.35 | Posted in Cars | 1 comment »

Acura NSX Concept Supercar-01
The NSX Concept gives an indication of the next great performance vehicle from Honda’s Acura brand. Making use of lightweight materials and a mid-mounted VTEC® V-6 engine, the NSX Concept employs several new technologies for Acura, including the Sport Hybrid SH-AWD® (Super Handling All Wheel Drive™) system.

“This Sport Hybrid SH-AWD system will make NSX the ultimate expression of Acura’s idea to create synergy between man and machine,” said Takanobu Ito, president and CEO of Honda Motor Co., Ltd. “The NSX will make the driver one with the car to enhance dynamic driving abilities without getting in the way.”

“Like the first NSX, we will again express high performance through engineering efficiency,” added Ito, who led the development of Acura’s first NSX supercar. “In this new era, even as we focus on the fun to drive spirit of the NSX, I think a supercar must respond positively to environmental responsibilities.”

The new Acura supercar is expected to debut in the next three years, in the meantime check out this footage of the NSX Concept from Gran Turismo 5:

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More images follow after the click.

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Honda NSX

07 October 2011, 23.00 | Posted in Cars | 1 comment »

honda nsx 01 Honda NSX

We see a return of Honda’s legendary NSX supercar, as it’s been spotted on the set of the new Avengers movie. It’s been seen with new Acura-badged Audi R8-sized supercar that previews a successor to the NSX.

Acura is Honda’s US-only luxury brand and the sports car was spotted in Central Park, New York, with actor Robert Downey Jr at the wheel. Its appearance is hugely significant for fans keen to see Honda return to the supercar arena.

Honda CEO Takanobu Ito recently hinted at the NSX’s revival, when he revealed: “We’re making progress with plans for an exotic sports car.” And six months ago, Ito said Honda was keen to relaunch a high-performance sports car like the NSX.

Honda wish to build a supercar whilst creating a new technological package. Currently they’re working on a VTEC V6 engine of between 3.5 to 3.7 litres, with a twin electric motor set-up that’ll be powered by lithium-ion batteries. It’ll result with huge amounts of torque, but also the high-revving character Hondas are famous for. The car will also have a weight-saving aluminium body, and is set to go sale by 2014, priced at a Nissan GT-R-rivalling £65,000.

More images to follow after the click.

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