DC expands its partnership with New York’s Hotel On Rivington for Holiday 2010, not only lacing the staff in a limited edition version of the DC LIFE Cadet Chukka but also dressing the staff in a crisp black sweater, the Subway 2.

The Cadet Chukka, a new model for Fall 2010, has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. Other premium details include full grain leather (eyerow with hidden lace option, collar and heel) and silky suede under-lays, and the DC Trademarked “pill” pattern etched leather on the toe down.

Produced exclusively for the hotel, this is the 6th time DC has worked with staff to provide them kicks from the DC LIFE Collection. Past sneakers include the DC LIFE Sector 7, Dress Sneaker, Admiral, Admiral Sport, and the Ensign. This is the first time that DC has dressed the staff in apparel.

More images follow after the click.

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Read the rest of DC for Hotel on Rivington Holiday 2010

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: dc life, Fashion, hotel on rivington, Sneakers

DC unveils their fourth collaborative shoe with NYC’s Hotel on Rivington. This time they worked on the new DC LIFE Admiral Sport in black leather.

The model has been customized with a laser etch of “HOTEL ON RIVINGTON” on the outsole, a design treatment that pays homage to the iconic side-wall bold DCSHOECOUSA lettering on the classic DC LYNX skate model that originally launched just over a decade ago now. The First release of the LYNX was in 1998 along with the announcement of Josh Kalis joining the team. A special red strap, a key color from the hotel, completes the custom shoe.

These are exclusive to hotel staff, so touch up that resume if you want a pair. More looks after the j.

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Read the rest of DC Admiral Sport for Hotel on Rivington

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: admiral sport, dc, hotel on rivington, Sneakers