The much anticipated Huf Fall 2010 Footwear Collection, their first, has released this week. The first drop includes the high top Huf 1 and Hupper models, as well as the low top Genuine and Choice models. The San Francisco based retailer and brand did a good job choosing colors, mostly using suede and canvas on the footwear. Details are nice and minimal. Footwear is not an easy market, so it will be interesting to see where this is going. The first drop is now available at Kasina.

Detailed images of all new Huf Fall 2010 sneakers follow after the jump.

Dr Romanelli puts us onto the forthcoming HUF x SoBe gear that will be given away at this weekend’s Squamata event in LA. An all-over print 5 panel and matching skate deck will be available to event goers. Stop by Barracuda this Saturday, or find the SoBe Squamata truck (follow it on Twitter) to get your goods.

Have a closer look at the HUF product after the click.

A twelfth commercial for the forthcoming HUF footwear. Features Billy Teichen shot and cut by Martin Reigel. Enjoy.

Another little skate clip from the good folks at HUF.

San Francisco skateshop Huf presents their latest skateboard deck – the “Pill” board. Styled after medicine, the board is now available at their San Francisco and LA stores.

HUF drops two more spots highlighting their soon to be released footwear collection. Happy Go Skateboarding Day!

Check commercial 010 after the click.

The 4th part of the Stussy 30th Anniversary XXX T-Shirt series will be released soon. We can preview the collaborators today, which this time include artist Futura, Huf, Masterpiece, UCS and also Hello Kitty. The t-shirts will come to Stussy stores on July 3rd.

Take a detailed look at all of the t-shirts from this series after the jump.

HUF announces the first official shoe to be released from their heavily previewed footwear collection. The debut Hupper sneaker  features an embroidered “Numero Uno” on the heel and will be released next Saturday June 26, 2010, exclusively at HUF SF and HUF LA. Limited to 111 pairs.

hufsf.com