Established in 1923, hummel (they always spell it with a lower case “h”) is a Danish footwear brand with deep roots in soccer and team sports in Europe. Over the last few years they’ve put a lot of effort into building lifestyle footwear and clothing to compliment what they’re doing on the pure sport side of the business. Some really nice product with amazing attention to quality and detail. Have a look. Set to arrive in North America this coming Spring.

More looks at the hummel Spring 2010 Collection after the jump.

Classic court shoes from Hummel. Simple sport styling from the Danish firm. Suede and Leather uppers, vulcanized rubber soles. Out August. Hanon will have them on hand. 

For Spring/Summer 2008 UK sneaker company Swear has worked on some nice collaboration projects. Until now we were not too excited about the brand and the general line still does not interest us very much, but these collaboration look and sound interesting, so we wanted to present them to you.
The brand has worked with Cassette Playa, Fred Perry, Denim Is Everything, graffiti artist BestOne and Danish sportswear classic Hummel. For now we can only show you the outcome of the Denim Is Everything (above), Hummel and BestOne collaborations, the others to follow soon. Via JC Report.
Have a look at the other collaborations after the jump.