Rumors had been floating around for months and then a few weeks ago the opening of a new San Francisco flagship store was finally announced by The Hundreds. The store opened its doors today. We are actually quite surprised by the interior design of the store, which is less simplistic than their first store in Los Angeles. But what they both have in common, is the overall dark atmosphere.

Take a close look at it after the jump, they had quite some interesting ideas for their new location.

The Hundreds are giving a preview of their upcoming New Era cap. This time the cap comes in two colorways – black and brown. The black and brown parts on the caps feature a wooden pattern, the two front panels are white and have the 3D embroidery “The Porch Life”. A fresh looking cap – It will be released at The Hundreds store tomorrow and will also be released at premium accounts over the next week. The cap will be released along with their new cardigans (black and grey) as well as knit sweaters. Get ready!

The t-shirts and hoodies out of The Hundreds Fall 2007 collection got released and as usual Digital Gravel is one of the first to have it.
This is a first look at the new collection and one can say that there is a good amount of strong graphics in it, as well as a good balance between the more playful design and the more darker themes. One trend we have been noticing though with the Hundreds over the last couple of seasons, is that while the t-shirts and hoodies remain good overall, the real progress is made every season with the cut & sew. The cut & sew by the brand is more on point every season in terms of design and also quality. So, let’s wait and see how that will look like this season.
After the jump you can already check out all the released t-shirts and hoodies of the Fall 2007 collection.