Following a successful first season, PUMA continues the Urban Mobility Collection into FW’10 under the creative direction of Hussein Chalayan. Embracing the concept of minimalism in urban living, Chalayan infuses each sneaker with understated functionality. Styles include the Urban Flyer, Urban Flyer Fold (a slip-on variant) and Urban Motus. The Motus (pictured above) is our pick of the litter, with clean suede chukka boot styling and subtle branding.

Hit the jump for a closer look at the PUMA FW10 Urban Mobility Collection.

For Spring/Summer 2010 Puma and Hussein Chalayan present their first collaborative collection. Entitled “Urban Mobility”, Chalayan presents a collection that shows off his talent for material innovation and Puma’s technical excellence.

“At the heart of the collaboration is Chalayan’s exploration of new technology, which has produced spellbinding runway moments: skirts that opened and folded by remote control, furniture that morphed into clothing and outfits orbited by electric lights.

While not as extreme, the pieces designed for Puma continue Chalayan’s penchant for cutting-edge style combined with function.”

The collaboration between the designer and the brand is long-term. We will of course keep you posted.

After the jump some more views from the Puma x Hussein Chalayan Spring/Summer 2010 “Urban Mobility” Collection.

Produced and developed in association with Sergio Rossi and Puma, the unisex Hybrid Collection explores the morphing of genres, a re-occuring theme in Chalayan’s work. Borrowing elements from existing footwear styles, the unisex Hybrid Collection offers a fresh interpretation of the trainer. The colour palette includes taupe, black, coffee, neutral and white. Fabrics range from suede and calf leather to nylon puffa. The collection is comprised of five key styles and will be available shortly at oki-ni.

Have a detailed look at the Hussein Chalayan Hybrid Collection after the jump.

WWD announced today that Puma is about to hire Hussein Chalayan as creative director. That will have as a consequence a new collection under the Puma label. Also the brand invested into his brand. It will be interesting watching the progress of this collaboration – we’ll keep you posted! Via Men.Style.com.