Nike has combined forces with Aston Martin for a special edition Nike Hyperdunk Kobe Bryant edition. This shoe features premium leathers and the Aston Martin logo on the tongue. Scheduled to hit stores this Spring in a limited run of 500. Osneaker has a sample pair on hand now.

More looks at the Aston Martin x Nike Hyperdunk Kobe Bryant Edition after the jump.

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The Hyperdunk, designed by Nike creative director Eric Avar, is one of the lightest and most innovative basketball footwear products Nike has ever produced. Debuting on the feet of Nike athlete Kobe Bryant on April 10th, the Hyperdunk will hit retail outlets in the U.S. on July 27th.

While designing the Hyperdunk shoe, Avar took design inspiration from a Nike concept shoe created in the late 80’s for movie character Marty McFly [played by Michael J. Fox] in the film Back to the Future II.  The shoes were created through a licensing agreement with Universal Studios Consumer Products Group.  Looking at the Hyperdunk’s overall shape, distinctive heel counter and midsole, these features all hearken back to this original concept shoe.  

As part of the launch, Nike will introduce limited colorways leading up to the retail debut of the Hyperdunk. One of those limited products is the Hyperdunk 2015.

The Hyperdunk 2015 will continue this tribute to the original concept shoe by borrowing some of the iconic coloring that made the shoes so striking. The upper of the Hyperdunk 2015 features the same matte grey and white colors that appeared on the original. It also features the grey and teal speckled midsole that jumped off Marty McFly’s original footwear, as well as glow in the dark panels that give the shoe a futuristic feel.

Additionally the Hyperdunk 2015 will feature call outs to the film including graphics from McFly’s hover board on the sock liner and a few more subtle references for people to discover on their own.

Consumers will be able to find the Hyperdunk 2015 at Nike House of Hoops (in NYC) as well as Niketown and other select Nike retailers.
Check out many detailed images after the jump.

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On July 2, UNDEFEATED SANTA MONICA hosted a special event for the release of the much hyped Air McFly edition of the Nike Hyperdunk. Kobe Bryant was on hand to great punters, and discuss the shoe. Also there, a DeLorean. Very important for time travel and for making the Back to the Future experience as authentic as possible. 
Further views of the event after the jump.

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Along with its apparel and footwear for overall 22 sports, Nike also presented in Beijing the Olympics version of their newly developed Hyperdunk. 
Nike’s lightest and strongest basketball shoe owes its existence to Nike’s revolutionary Flywire technology as it made its transition from track spikes to basketball. Flywire is the innovation driving Nike’s strongest and lightest footwear. Super-strong nylon filaments provide precise support akin to the suspension cables in a bridge, and allow a radical reduction in weight with material only where it’s needed for structure.
For the special occasion, the Chinese team got their very own version of the shoe in their team colors.

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Nike with the help of Kobe Bryant launched the Nike Hyperdunk, the latest addition to their basketball offering and in line with the Beijing Olympics this summer in China.
“Our performance product for Beijing is some of the best work Nike has ever done,” said Nike President and CEO Mark Parker. “The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”
More photos from the press event LIVE from Nike World Headquarters in Portland, OR after the jump.

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© 2008 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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