Acronym has become synonymous for innovative high end technical clothing over the years. Errolson Hugh, the founder, has built a strong team of creatives around himself, now not only handling Acronym, but also various other design jobs, including the Stone Island Shadow range. We sat down with Johanna Schneider and talked to her about life, work, Acronym and sewing on buttons.
If you were someone else, who would you be ?
A pro surfer! When I was young I had a deep relationship with nature. I spent hours walking, exploring, feeling, tasting, singing and dancing with the nature.
This gave me total freedom.The first time I caught a wave, I felt so close to nature like I did in those moments. I felt the same naïve euphoria and closeness to the nature, like i was small. If I would have the requirements, I’d be a surfer.
Did you ever think that you moved into the wrong kind of work ?
No. I’m still in the process of realizing that the work I’m doing is exactly what I always wanted to do. And that I finally ended up able to express myself and my ideas of fashion freely. It happens that I drive to my work in the morning and when I enter the acronym studio, I say to myself, “Hey that’s you, being a part of the crew,” still realizing. I have to say that to myself sometimes. and after all the hard work, having the prototypes in your hands makes it all worth it.
Read the rest of the interview after the jump.
