Last week we attended the EMA Awards in Berlin. The absolute highlight for many was the performance by U2 of “Sunday Bloody Sunday” featuring Jay-Z in front of the Brandenburger Tor. Check it out here!

Today BBC/Ice Cream has released the black colorway of the “So Ambitious” t-shirt, which pays tribute to Jay-Z’s most recent album, Blue Print 3. From 11am it is available in the NYC flagship and from 12pm also online.

Directed by Hype Williams.

Billionaire Boys Club offers a look into their full Blueprint 3 collaborative release. With a total of 3 different graphics (okay let’s be honest, 1 graphic with 3 different text options) BBC offers a significant amount of real estate to Jay-Z’s latest album. Each shirt features a moonman print on the front, the BBC logo on the back, three red bars on the sleeve and a different slogan: either “ABC”, “SO AMBITIOUS” or “I’M ON A MISSION” overtop the moonman. Two of the three shirts also carry over the text to the back. Available September 23, 2009 at BBC/Ice Cream.

Have a look at each of the Blueprint 3 x Billionaire Boys Club T-Shirts after the jump.

Today we get a first look at one of a total of 3 upcoming Blue Print 3 t-shirts that Billionaire Boys Club will be releasing next week, celebrating Jay-Z latest album. We will of course keep you posted.

More detailed views of the t-shirt that Pharrell is sporting, follow after the jump.

After giving you a small preview the other day, we can show you the full video to “Run This Town” by Jay-Z, featuring Rihanna and Kanye West today. Enjoy!

We get a first look at the upcoming video of Jay-Z’s “Run This Town”, also featuring Rihanna and Kanye West. Enjoy!

To commemorate its 20th Anniversary, Philadelphia’s Villa linked up with Jay-Z, Udi Avshalom (of Training Camp NYC) and Stash to produce the “Americana” Boot. Handmade at Cove Shoe Company in Martinsburg, Pennsylvania, these American classics feature full grain Bison leather, a crepe-sole and Goodyear welt construction. Famed graffitti artist Stash contributed to the project by hand drafting every shoe box with a Villa 20th Anniversary message. Comes in brown and black. Limited to 54 pairs. Available September 15, exclusively at Villa. Retail is set at $200 USD.

More images of the Jay-Z x Stash x Villa “Americana” Boot follow after the jump.

The Nike Air Penny II may have just dropped, but UNDRCRWN wanted to take a moment to honor a different 90’s icon. “Long before there were ever Kobe & Lebron muppets – there was one very famous NBA party crasher. To honor this very memorable sneaker release, UNDRCRWN pays homage to basketball’s most iconic marionette alongside one of Brooklyn’s finest. If you didn’t already know this, look up the lyrics to “Can I Live” and the back of the shirt will make sense!” The t-shirt comes in black, white, grey heather and royal blue. Visit UNDRCRWN.com for more information on availability.

A closer look at the UNDRCRWN “M.V.Penny” T-Shirt can been seen after the hop and skip.

Jay-Z has released the video to “Death of Autotune” from his upcoming much anticipated Blueprint 3 album. The video is really good and by now you should all know that both the beats and rhymes of the song are on point as well. Enjoy!