In the latest Cool Hunting Video, they catch up with A.P.C. founder Jean Touitou. As usual he manages to make some strong statements that will for sure create discussion, but we have to be honest here – it is great having somebody in this business with character, something one unfortunately does not come across all that often.

“Am I Happy? Is that a question?”

Enjoy!

Fraser Cooke interviewed founder and creative director of A.P.C., Jean Touitou, for Interview Magazine. You can read it online here.

Just like every season, A.P.C. also presents this season their Madras collection. The line is produced in India and is a collaboration of A.P.C. Jean Touitou and designer Jessica Ogden.

This season they present a nice line-up of shirts, t-shirts, as well as some other garments, including denim, underwear and more. The A.P.C. Madras collection always has a very specific look to itself, due to the use of materials out of India.

Have a look at the A.P.C. Madras Winter Collection after the jump.

A.P.C. has released their Spring/Summer 2008 Madras collection. It’s a collection designed by Jessica Ogden and Jean Touitou. The fact that the line is entirely made in India is not only reflected in the materials, but also in the style and looks.
As always, it’s a very interesting and nice collection. It is now available at A.P.C. stores and also in their online store.

In the latest issue of “Fashion Essentials” by Men.Style.com, Jean Touitou from A.P.C. names the 10 things he cannot do without.
Check it out here.