Upper Playground in association with superFishal announces the launch of three new graphic skateboards created by artist, Jeremy Fish. Each season, superFishal will offer a series of screen printed decks in which each graphic is created through collaboration between Jeremy Fish and another artist. For the Spring/Summer collection, Jeremy collaborated with three of the most prominent names in the contemporary art world; Sam Flores, Matt Irving, and Travis Millard. The screen-printed decks will be a limited release of 300 for each design and will retail at $80. Upper Playground and superFishal are also offering the decks in a set of three for $210, with the first 100 sets being signed and numbered by Jeremy Fish.
Make sure to also watch the video below with some background info on the decks.

Upper Playground will be releasing three more New Era caps this month. One comes from Jeremy Fish as part of the Superfishal collection, one by the Date Farmers and the third one was designed by Dave Flores. Look out for these to be soon in stores.

Upper Playground just released their January New Era’s from the Winter line. Upper Playground turned to longtime collaborators the Date Farmers, Jeremy Fish, and Nunca for their first New Era release of 2008. The Date Farmers features a nice skull graphic, the Jeremy Fish an iconic bunny with wings, and Nunca designed an all-over New Era with Upper Playground scrawled everywhere around the hat. All three are available from Upper Playground stores worldwide and Upperplayground.com.
More pics after the jump.

Upper Playground presents a new series of skate decks under the Superfishal label, a collaboration brand with artist Jeremy Fish. They released a set of three decks. Each deck is designed by Jeremy Fish in collaboration with another artist – participating artists wer Todd Bartrud, Michael Sieben and Pushead. The decks are limited to 500 pieces per design. The first 100 sets sold, are signed by Jeremy Fish.

Superfishal is a label that was created by Upper Playground and is entirely designed by artist Jeremy Fish. The t-shirts, hoodies and accessories of the label all carry the artwork of Jeremy Fish and now for the first time also a belt buckle. The belt buckle comes in an antique brass finish. It is now available in the Uppler Playground online store.

Upper Playground in association with Fifty24SF has added three New Era hats to its Fall 2007 collection. Featured designs include two by Jeremy Fish for his SuperFishal line, a sub-brand of Upper Playground, and a design by Dennis Kennedy called “Sumo”. These hats just hit stores and will retail for $40 each.
More pics after the jump.

Upper Playground is pleased to present eight new tees designed by Jeremy Fish for his SuperFishal line, a sub-brand of Upper Playground. The t-shirts feature Fish’s signature stylings and color palate with imaginative illustrations and fantasy-based characters. These shirts retail for $24 each and are available at Upper Playground retail locations and online.
Check out the rest of the t-shirts after the jump.

Here we present you an entire range of new products that Upper Playground is putting out as part of their Fall 2007 collection. Not only do they continue to release artist designed New Era caps, the brand also moves stronger into houseware products.
Upper Playground has released a series of artist-designed pint glasses as part of its Fall 2007 housewares collection. Included is an Upper Playground SF design by Basco, a walrus-mug design by Jeremy Fish, a butterfly motif by Dora Drimalas and a dinosaur-costumed child illustrated by Sam Flores.
Upper Playground in association with Fifty24SF also announced the release of four, new, artist-designed mugs as part of its Fall 2007 line of houseware items. The mugs feature designs by the artists Grotesk, Sam Flores, and Jeremy Fish.
Last but not least they also announced the release of four New Era hats designed by the artists Dalek, Jeremy Fish, Dora Drimalas, and Brian Flynn.
You can check out all glasses, mugs and New Era caps in detail after the jump.

Upper Playground in association with FIFTY24SF announces the launching of the new Upper Playground sub-brand, superFishal, created by artist, Jeremy Fish.  The exclusive new apparel line premiers this August at the Magic Trade Show in Las Vegas. superFishal’s debut collection offers tee shirts, sweatshirts, accessories and a specialty series of skateboard decks.  Each season, superFishal will offer a series of decks in which each board graphic is created through collaboration between Jeremy and another artist.  This season Jeremy collaborated with three of the most prominent names in the skateboard industry; Pushead, Todd Bratrud and Michael Sieben.  The screen-printed skateboards will be a limited release of 500 decks for each design.
To give you a bit of a taste of this exciting new collection we present you some of the t-shirts of the line that will be releasing this fall. More tees after the jump. Now also check out here below the intro video to the new superFishal collection – an Interview with the artist on art and t-shirts.