Reebok and world-renowned graphic designer John Maeda are excited to announce their latest sneaker collaboration, this time the limited edition sneaker is called the "Reebok Struccess by John Maeda."

In their first collaboration, Maeda designed the Timetanium which was inspired by Time. His second design, the Emoretion, drew from Emotion.  His newest design, the Struccess, comes from the Law #9: Failure.  Maeda says, "if you fail, keep trying – struggle to reach some form of success."

Using three of Reebok’s state-of-the-art technologies, the InstaPump Fury is Professor Maeda’s canvas, and his handwritten code that decorates the shoe’s lining creates puddles of graphics all over the shoe.  With so many parts – from the pump to the carpet fiber to the Hexalite – it’s a whole different animal.
Limited to 300 pairs, the sneaker will go on sale on July 2nd. A select number will be available direct from Reebok.
Full detailed images after the jump.

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Post tags: highnsobiety, instapump, john maeda, reebok

The collaboration of Reebok and John Maeda continues this summer. After already working on the Freestyle High and the ERS 2000, the artist now worked on the Insta Pump Fury. The colors and patterns are equally wild as in his previous models and different from pretty much everything else out there.
We expect this sneaker to come like his previous ones, in a limited edition of 100. They will be released in July at premium retailers, such as Solebox.

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Read the rest of Reebok Insta Pump Fury x John Maeda

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Post tags: footwear, highsnobiety, insta pump fury, john maeda, reebok, Sneakers

Reebok and world-renowned graphic designer John Maeda present the second installment in their revolutionary collaboration: the Reebok x Maeda Emoretion. The first sneaker design was inspired by time, while this new design was inspired by “Law 7 – Emotion” in Professor Maeda’s book The Laws of Simplicity. In it, he urges us to embrace our natural desire for personal meaning in everything we do.
Using Reebok’s iconic Freestyle as his canvas, Professor Maeda’s handwritten code decorates the shoe’s lining and creates the digital paisley print, representing a burst of pure energy and emotion. Holographic straps bring this design to life with every move, while the velvet-wrapped mid-sole and tongue-liner bring a dash of elegance to the shoe.

Only 100 pairs of these electrifying sneakers will be available and not until March 31^st at which time you can purchase them online here.
Their first collaboration sold out in 14 hours, so you better mark the date in your calendar if you are interested.
Here below a video with the designer, talking about his inspiration of the design of the Emoretion. After the jump many more pictures.

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Read the rest of Reebok Freestyle x John Maeda – Emoretion

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Post tags: collaboration, designer, emoretion, freestyle, highsnobiety, john maeda, reebok

A couple of days ago we present you the Reebok x John Maeda Timetanium. It was such an interesting project, that we thought we’d have a closer look at it.
The design of the shoe is inspired by Maeda’s “Laws of Simplicity”, looking at 10 different methods of how to simplify things. The code is featured on the lining of the shoe as well as the sock liner. The graphic on the shoe relates to his mathematical code, starting at the complex, colorful design on the heal to a more linear design on the front of the shoe. 
Maeda is truly a Renaissance man- bringing together the worlds of art and science in a very meaningful and powerful way. Maeda is a innovator in the world of motion graphics, and embodies Reebok’s core brand values of celebrating individuality and authenticity.
Here below you find a video with the artist explaining the sneakers, the idea and the process. After the jump some more images of the sneaker. It will be released in a limited edition of 100 pieces, on the RBK Custom page.

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Read the rest of Reebok x John Maeda Timetanium

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Post tags: collaboration, footwear, john maeda, reebok, Shoes, Sneakers, timetanium, trainers

John Maeda, professor at prestigious MIT Media Lab, is known for fusing art with the logic principals of mathematics. More than a year ago we presented you a project by the artist, at the time a collaboration with Mekanism Skateboards from France.
This time the artist got together with Reebok. The result of this interesting collaboration is an entirely new sneaker, the Reebok Timetanium. Based on Reebok Ventilator, the exterior of Timetanium featured original graphics by Maeda, created not with the assistance of already available design software, but from scratch utilizing Maeda’s original mathematic algorithms and computer codes. The interior lining of the Timetanium reflects the complexity of this process, with the original, hand-written calculations by Maeda, printed on. Via Freshness.
The sneaker will be released November 13th, as a limited edition of 100 pieces, and can be purchased on the Reebok Custom Page.
More detailed pictures after the jump.

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Read the rest of Reebok x John Maeda – Timetaniium

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Post tags: Art, artist, collaboration, footwear, john maeda, mathematics, mit, rbk, reebok, Shoes, Sneakers, timetanium, trainers