Here a teaser of what there is to come from Johnny Cupcakes in 2008. Lots of new designs, collaborations and special items are on the list, so definitely lots of stuff to be looking out for!

Just in time for the Christmas holidays Johnny Cupcakes has updated their online store, and added some nice pieces. Besides some holiday/winter themed t-shirts, of course all incorporating the cupcake theme, they have also released some nice scarfs and their ladies handbags, that were announced a while back.
Make sure to check it out. After the jump some more pics.

Johnny Cupcakes and Bobby Hundreds may have grown up on different Coasts, but they both share a drive and vision that has made their brands (Johnny Cupcakes and The Hundreds respectfully) some of the most recognizable in modern day street fashion.
Though they tend to serve different consumer sets, both young men are clearly peers in many respects.

The similarities in the rise of the The Hundreds and Johnny Cupcakes are very apparent: from their respective ages and to their drive to keep moving forward without concern for public acceptance.

Their brands are becoming more and more encompassing with each passing season, with focus on design, cuts, and packaging. Without any formal training in the industry both men have grown their brands into full fledged working business. Their flagship stores in Los Angeles (TH) and Boston (JC) are heavily trafficked stops for their fans and the curious alike.

Jeff Carvalho had the opportunity to sit down and talk to them about their relationship.
Read the Feature here…

Here a little preview of one of the upcoming Johnny Cupcakes designs, the Oven Mitt Wreath trademark design. It will be dropping November 1rst in three colorways – black licorice, cream and fuscia bubblegum. As usual Johnny Cupcakes found another way of extending their brand with a meaningful design that perfectly connects to their theme of cupcakes!

Johnny Cupcakes relaunched their site with a new design this week. Of course the new site is 100% in line with their cupcake theme, just like pretty much everything they do, from sizing charts, flagship stores to their t-shirt designs. The new site looks like a vintage oven!
Also they released in their webstore the “Make Cupcakes Not War” t-shirt. Lately we have seen many tees of this kind, the cupcake was definitely missing. The brand also goes into leather goods and previews womens leather bags that will come in two colorways very soon!
We definitely like how consequent the brand is in pushing their theme out there!