Back with a new twist, the Jordan Alpha Trunner revises one of Jordan Brand’s most successful training shoes and emphasizes a renewed push towards high performance off-season footwear.

The now classic silhouette remains, bolstered in 2010 with advanced cushioning and stabilizing technology to strike the perfect balance of lateral training and running.

We spoke to Justin Taylor, seasoned Jordan Brand designer, about the process behind his innovations for the shoe.

Tradition. Love. Innovation.

Converse. Jordan Brand. Nike.

Three brands, three themes, colliding in a massive celebration of the game that’s fueled them all – basketball.

Last week in New York, Nike announced the “World Basketball Festival” (“WBF”), a three day blowout set for August 12-15 in New York City. Three pivotal locations are tapped for events – Madison Square Garden, Times Square, and Rucker Park.

Most obvious is Madison Square Garden. “The World’s Most Famous Arena” plays host to two international friendlies ahead of the FIBA 2010 World Championships (taking place in Turkey from late August). The FIBA tournament provides the hook for the festival, as global interest in the game fuels competition and ignites passion. Games between the United States and France, and China and Puerto Rico, cap off the event.

Nike, Inc.’s partnership with USA Basketball comes clear in the games. Jerry Colangelo, director of USA Basketball, recognizes the increased importance of the World Championships, and the necessity of showcasing American attention to the global game.

Read the full feature here…

We take an early look at the upcoming Fall 2010 releases of Jordan Brand for August and September. The brand presents some nice new variations of classics, including the Air Jordan 1 Phat Low, Air Jordan 1 Retro High and the Jordan Flight 9. The drop will also include the new V.2 Grown, new colorways of the AJ12, as well as an exciting new colorway of the Jordan 6 Ring.

Take a look at all upcoming Jordan Brand August/September 2010 releases after the jump.

After releasing 4 special edition Air Jordan 1’s last year, the Jordan brand decided to mash them all up into one sneaker this season and will be releasing this week the limited edition Air Jordan 1 2K High.

“Last year we released four special colorways of the Air Jordan 1 that paid tribute to the Eastern Conference Foes that MJ had faced time and again throughout his legendary career. The overwhelming demand for those special colors of the Air Jordan 1 inspired the creation of this one-of-a-kind version the AJ1 that brings together the vibrant colors of those four teams into a single bold shoe that is sure to stand out in a crowd.”

The sneaker will be released exclusively online at Nikstore.com and also at Niketown tomorrow.

More images of the sneaker follow after the jump.

Jordan Brand certainly isn’t a stranger to defining moments. We have had packs celebrating key events. We have shoes that combine elements of past Jordan models which cast a wider web over the storied career of the brand’s namesake. And, we have had collectable series drawing together the traditions of both athlete and brand.

The Jordan Jeter Throwback settles into the Jordan Brand tradition nicely. In a single shoe, nine “defining moments” of Derek Jeter’s sterling baseball career are represented.  Most simply, these are represented through a wood grain design on the back of the tongue – which verbally spells out each of the nine moments.

read on.

On December 26, Jordan Brand is launching the latest version of Chris Paul’s signature CP3. The Jordan CP3.III introduces a new midsole cushioning system, Podulon, designed to complement the New Orleans Hornet’s All-Star guard’s playing style.

Podulon was developed as an evolution to the Independent Podular Suspension system that was a cutting-edge feature of the AIR JORDAN XX. Podulon’s breakthrough lies in the engineered shape of Cushlon foam that, when strategically placed under the forefoot area receiving high impact, provides cushioning exactly where needed without compromising the integrity of the shoe. Cushlon’s lifespan is long, so the Podulon technology is meant to sustain comfort and responsiveness.

Style cues are taken from core elements of Chris’ life, his family and hometown, as well as nods to the Hornets – both in aesthetic and comparison to their agility. Just as the cushion has notes from the AIR JORDAN XX, the use of laser engraved Crests (one for each of Chris’ family members) will remind of that shoes styling. Still, the CP3.III stands on its own merits, as a clean, sleek performance shoe.

A special limited edition of the Jordan CP3.III will go to select retailers on December 26, 2010, with full release coming January 2, 2010.

We took some time to speak with Chris and Jordan Brand Senior Footwear Designer, Jason Mayden, about the shoe.

Read the interview and view the Jordan CP3.III after the jump.

On October 1, Jordan Brand (a division of Nike, Inc.) is bringing a brand new look to its trendsetting off-the-court style to stores nationwide.  The Jordan Blasé, pictured above, is a lifestyle shoe catering to those who prefer to make a stylish statement when wearing a dress shoe.

After the Jordan PHLY, this is the next step of Jordan Brand into the lifestyle market. The Jordan Blasé is clearly an off-the-court shoe and come initially in two colorways. The upper (aside from the strap) actually reminds us a little of the Prada America’s Cup shoe. 

Have a look at the other colorway of the Jordan Blasé after the jump.

Some strong releases from the Jordan Brand are coming up in December 2008. The brand will be introducing new interesting colorways of the more casual PHLY. The PHLY Legends Pack is also in the mix.

Furthermore the Air Jordan Force 20 is coming in a series of interesting colorways and materials, with lots of details. Last but not least the Air Jordan 1 Retro comes in a red/black/white and blue/black/white colorway – if you are looking for something really classic, this is the way to go.

Have a detailed look at the complete line-up of sneakers to come out from Jordan Brand  in December after the jump.

With the Jordan PHLY, Jordan brand entered the lifestyle segment this year. Before the athletic shoes made it into the lifestyle sector, but the PHLY was fully intended and placed in that market segment right from the start. After releasing several PHLY High colorways so far, the brand will be releasing the first PHLY low this summer. Pic via Kenlu.
Expect this Jordan PHLY Low to be in stores as of 1rst of July.

Pictures of the shoes have been floating around for a while on the internet already, today we can show you the complete pack of the Jordan Brand x Levi’s collaboration. It consists of a pair of Levi’s 501 premium selvage jeans, a tee shirt and a Retro 1 sneaker. The denim features several customizations, including special embroideries and also a “sneaker protector” at the bottom (which is an obvious copy of the Caliroots Denims). Other details include a gold metallic zipper fly and the Jumpman logo embroidered on the pockets of the denim. Via Complex.
Look for the pack to drop March 1st at select Levi Stores and Niketown locations.