After Kanye West, Virgin’s Richard Branson is the latest one to appear in the Nike KobeSystem campaign. Kobe Bryant explains him what Success At Success At Success means.

We present the next chapter of the KobeSystem video series, this time featuring Kanye West. Enjoy!

Here is the next chapter of the Kobesystem – Level 5 Domination. “Just because you’re the GOAT doesn’t mean you’re done dominating. The #KobeSystem helps Jerry Rice come to that hard conclusion.” Enjoy!

“Kobe teaches his star-studded audience about explosiveness and reminds Tony Robbins why there is a Kobe in #KobeSystem.”

Wang Leehom discovers that the third step in the #KobeSystem is perceiving yourself as something greater than great.

In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports leaders across the globe to reach for even greater success in their own lives. Dubbed “The KobeSystem: Success for the Successful,” Bryant’s winning philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme.

The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker:

Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion

In addition to the TV spot, the KobeSystem personalities will be featured in a variety of digital content films including testimonials proclaiming their affinity for “the system” and individual films showing where they fit on Kobe’s success pyramid.

Shot in Hollywood, the Nike KobeSystem “Success for the Successful” commercial spot was directed by Jody Hill. Known for his role as co-creator and executive producer of the series Eastbound & Down, Hill has directed, produced and acted in a variety of features films. The campaign was produced by Wieden + Kennedy of Portland, Ore.

Nike asks: Are you successful? As successful as you could or should be? In addition to posing the question, they are also providing the answers, which can be found as part of the KobeSystem. Check out their campaign and stay tuned for more details to see how you, too, can become an even bigger success.

Just two days away from its official release, we present the trailer to the short movie “Milano Kalibro Kobe,” starring NBA star Kobe Bryant and Nike crew athletes Marco Belinelli, Claudio Marchisio, Marco Materazzi, Gennaro Gattuso, Gianpaolo Pazzini and Alberto Aquilani. Enjoy.

Providing a direct continuation of the collection’s inaugural acronym theme of Know, Originate, Battle and Elevate, the Nike Sportswear K.O.B.E. M-65 jacket is a standout piece for Fall 2011. Constructed of waterproof Storm-FIT material, the military style jacket includes removable patches featuring graphics that reference specific elements of Kobe Bryant’s life – the spade, for example, represents his former High School.

The other day we showed you the super limited Nike SB Kobe Bryant x Koston 1 sneaker, coming in an edition of only 24. It looks like there will actually be a more widely available version of the sneaker. The sneaker comes with the same colors on the upper, yet the upper comes with an embossed pattern, rather than the more complicated Kobe VI upper styling.