Lakai enters the new year with a new commercial and as usual it is great. A simple, yet strong message, well communicated. Featuring Raven Tershy, the ad was produced by Ty Evans and Aaron Meza. Check it out!

The Everyday pack continues to push forward with the release of the DQM x Lakai Pico.

Be it skating, lurking or loitering, crisis free decision making is a key factor. We put our spin on the Pico to help you put your spin on life, to keep pushing, and bulldozing through skate spots. To get you into the bar, onto the beach, out of the haze, into the streets past all the bullshit.

The Pico is available both in store and online in grey, black and navy.

Crailtap’s clip of the day sees Mike Carroll, Guy Mariano, Scott Johnston, Scott Oster, Kevin Long, Tino Razo and Dylan Rieder skating the Supreme bowl to celebrate the release of the Supreme x Lakai Carroll 5.

Lakai has worked up some exclusive colorways of Mike Carroll’s signature shoe, to be released exclusively at Supreme stores. The low top skate shoe comes in a tonal blue and tonal orange suede version and dropped at Supreme stores on June 1st.

Check out the two colorways of the shoe after the jump.

From Rad Collector – “This video announcing Girl Distribution’s partnership with Lakai will make your day, guaranteed. Some brands just do everything right.”

For Spring 2011 Lakai has gotten together with Diamond Supply Co. to collaborate on a sneaker. The outcome is the above Biebel2 LK in the trademark Diamond colors – black/acqua. The sneaker features a black leather upper with perforated panels and exotic leather stripe branding. Furthermore it comes with two different removable tongue inserts, both carrying the Diamond logo. The sneaker was designed and tested by Brandon Biebel.

Take a further look at it after the jump.

At Bright Berlin, Lakai showed a duo of collaborative sneakers with director Spike Jonze and his comrade Andy Jenkins. Coming in a choice selection of colors, the Pico is customized with each collaborator’s namesake on the heel. Watch for a release come Spring/Summer 2010.

Check out Andy Jenkins sneaker after the break.

Atlas worked with Lakai on a beautiful series of Coda Hi’s. The subtle high top sneaker comes in three suede colorways, with Atlas branding only appearing on the heel logo tag. All in all this is a very clean look. The pack celebrates the 3 year anniversary of the store. The sneakers will be released this coming Saturday.

Many detailed images of the collaborative sneakers follow after the jump.

The latest Lean series from Lakai marks a return to the category’s original canvas ideology. “Upon closer inspection of all three styles, you will notice how the tight, plaid material on the collar and insole work well to offset the dark canvas uppers, adding hidden value to these simplified classics. The red stripe provides a perfect finishing snap for all, and the updated woven label on the insole is the final wink to those who appreciate attention to detail.” Check your local Lakai account.

More looks follow after the click.

As part of their Fall 2010 Collection, Lakai has collaborated with RVCA on their Cairo 2 Select. The sneaker comes in a black suede colorway with white accents. The RVCA branding has been placed on the heel and the tongue. Look out for these in the coming months.