Today the much anticipated UNKNWN store by LeBron James will be opening its doors in Miami. For the occasion, Creative Control got together with Chris Julian from Fruition Las Vegas, who is one of the initiators of the UNKNWN project, to get a little bit more insight. You can also check out some product previews and a first glimpse into the store. Hopefully we can soon show you more.

If you are in the area, make sure to go by the opening.

UNKWN
Aventura Mall
19501 Biscayne Blvd.
Aventura, FL 33180
United States

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: chris julian, lebron james, unknwn, videos

Had enough basketball news today yet? Here’s a quick reminder that LeBron James’ retail store UNKNWN opens next Friday December 16, 2011 in Miami, Florida. We’ve also got a first look at one of their private label releases, the U Path Logo horizon tee, as seen worn by LeBron in the photo above. The shirt will be available for sale on the UNKNWN website in the coming days, alongside other products – which apparently include some collaborations. We’re interested to see what LeBron and his crew have up their sleeves..

See a clean product shot of the shirt after the click.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 9 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, t-shirts, unknwn

Previously we reported that the UNKNWN concept store by LeBron James will be opening its doors on December 1st. Today we get official word that the store will actually be opening its doors on December 16th, 2011. Furthermore the Grand Opening will unveil special collaborative products, private label offerings and an exclusive appearance by Co-Founder LeBron James.

Also the first step of the UNKNWN website was launched, which reveals the brand list of the new store. In terms of clothing you will find in there A.P.C., Jeremy Scott, 10.Deep, Crooks & Castles, Band of Outsiders, Mark McNairy, Nike NSW, Wings & Horns, Comme des Garcons PLAY, Undefeated, Stussy, Original Fake, BBC/Ice Cream, The Hundreds and many more. The shoe brand line-up includes Common Projects, Nike, Jordan, Clae, Native, Sperry Top-Sider, Vans Vault, Converse and others. And in terms of accessories the store will carry Kidrobot, Ambush, G-Shock, SUPER, Lexdray, Beats by Dre, Just Don It, Karen Walker, Illesteva and more.

The brand line-up looks good – a nice mix of streetwear and high end fashion, just like we expected it. For now there are not too many surprise in here. The collaborations and private label offerings will probably be the most interesting.

UNKWN
Aventura Mall
19501 Biscayne Blvd.
Aventura, FL 33180
United States

With the opening of the physical store inside Aventura Mall in Miami on December 16th, they will also launch their online store. We will keep you posted!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, Stores, unknwn

Today news came out that the much anticipated store by LeBron James, called UNKNWN, will be opening its doors to the public on December 1st, 2011, in Aventura, Florida’s high-end Aventura Mall. LeBron is working with a bunch of tastemakers, designers and other people in order to make the store a great experience. Previously we have already reported that the store will be carrying brands such as Original Fake, A.P.C., and of course Nike Tier Zero. Hopefully we can soon tell you more.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, Stores, unknwn

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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, lebron james, nike, video

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In the above video we introduce “Spotlight” from Nike’s “Basketball Never Stops” campaign. “Spotlight” features LeBron James, Dirk Nowitzki, Kevin Durant, Amar’e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from Ricardo Reyes (Jimmy Kimmel pop-a-shot legend).

The campaign celebrates the true love of the game and desire to play it no matter the time or the place.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, dirk nowitzki, j. cole, kevin durant, lebron james, nike basketball, questlove, videos

We have already presented the Destroyer Jacket and the footwear from the new Nike Sportswear x LeBron James lifestyle capsule collection a couple of weeks ago. Today we revisit the line, which features iconic Nike products, with details that tell LeBron’s story.

“For Holiday 2011 basketball superstar LeBron James gets the Nike Sportswear collection treatment with a series of iconic Nike silhouettes adorned with some personal storytelling. The standout piece in an all-wool Destroyer Jacket, similar to the version LeBron wore last season during his first return to Cleveland following his move south-east.”

Check out the full line, including all clothing items and sneakers after the jump.

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Read the rest of Nike Sportswear x LeBron James Capsule Collection Illustrated

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, lebron james, nike sportswear, Sneakers

Today we bring you a recap of the ‘Protagonist’ exhibition by artist Craig Redman, best known for his Darcel character, at SlamJam Milan. The artist presented a series of portraits in his usual colorful modern graphical style. On show were some prominent faces, including Kanye West, Woody Allen, the Pope, Terry Richardson, Lady Gaga, Takashi Murakami, LeBron James and others.

Photography: Marco Marzocchi / Giorgio Ranu

Check out a full exhibition recap after the jump.

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Read the rest of Craig Redman ‘Protagonist’ Exhibition at SlamJam Milan – Exhibition Recap

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Art, craig redman, lady gaga, lebron james, slamjam, terry richardson

For Holiday 2011, basketball superstar LeBron James gets the Nike Sportswear treatment. The standout piece is an all-wool Destroyer Jacket, similar to the version LeBron wore last season on his first return to Cleveland following his move south-east. Vivat Rex “Long Live The King” is embroidered on the inside of the jacket, with LeBron’s Nike Sportswear ‘Lion 6’ logo adorned on the sleeve. The message Virescit Vulnere Virtus sits boxed in the bottom translated as “courage becomes greater through the wound.” Additional pieces include the AW77 jacket, a rugby shirt and a tee, all of which debut globally October 1.

More images follow after the click.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Fashion, lebron james, nike, nike sportswear

Featured in Nike Sportswear’s Holiday 2011 Collection are two LeBron James footwear styles. The black leather Air Force 1 Premium Low QS is the first AF1 low to feature the rugged traction characteristic of a duck boot, with a winterized feel fit for the harsh weather.

The Nike Air Max Conquer QS is a versatile boot made for the winter with a high cut, rugged traction pattern, waterproof overlays and a heel viz 180 Nike Air unit. A new NSW LeBron logo on the tongue top and sockliner finish the boot off and tie directly to a matching range of Nike Sportswear apparel. Both styles debut at select global retailers this November.

More images follow after the click.

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© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: Boots, lebron james, nike, nike air force 1, nike sportswear, Sneakers

Today Nike has officially unveiled LeBron James’ ninth signature shoe:

Designed with specific insights from LeBron James himself, the shoe is the first to combine Flywire technology and Hyperfuse construction. Built for breathability and durability, the Hyperfuse construction is a composite of three different layers of material that are fused together to create a nearly seamless, one piece upper that sheds considerable weight without sacrificing protection. A midfoot harness that wraps around the foot incorporates Flywire 3.0 technology for added strength and lock down support. This lightweight upper mimics the speed and strength symbolic of LeBron’s game.

The finely-tuned midsole provides a unique hybrid cushioning system. By combining Max Air 180 in the heel for absorption on impact with a Nike Zoom unit in the forefoot for a springy response, a player is protected on impact where they need it most. A carbon glass shank plate provides torsional rigidity and support while reducing midsole weight.

Additional elements such as engineered textile wings, Nike Pro Combat inspired padding in the inner collar, asymmetrical lacing, heel pull tab, outrigger for lateral stability, and flex grooves in the outsole bring LeBron’s ninth signature shoe to unrivaled levels of performance. Signature style including LeBron’s new logo, his signature on the ventilated tongue, and a special outsole pattern are special nods to LeBron.

The shoe will be available beginning October 1 in Greater China, and October 15 in the United States. The primary black/red/white colorway pictured above will be out October 25.

More images follow after the click.

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Read the rest of Nike LeBron 9

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, nike, nike lebron 9, Sneakers

It looks like LeBron James will be opening a retail store in Miami in the near future. Going by the name Unknwn, the store will be carrying brands such as Original Fake, A.P.C., and of course Nike Tier Zero. When it comes to this kind of offering, Miami could certainly need a new retailer. The concept store will feature apparel, footwear, as well as lifestyle items and is supposed to open its doors Fall 2011. As we get more information, we will let you know.

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Read the rest of LeBron James Announces Retail Store in Miami – UNKNWN

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 8 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, Stores, unknwn

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Episode 1 of the all new animated series from the mind of LeBron James: “The LeBrons.” Enjoy.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, the lebrons, videos

Kobe Bryant, Lebron James and Kevin Durant will all be wearing limited-edition Christmas Day colorways of their signature sneakers which will be available at retail the following day, December 26th.

The special footwear will be unveiled on-court as Lebron and the Miami Heat play Kobe and the LA Lakers in what’s sure to be a Christmas Day classic, while the Denver Nuggets will match up against Durant and the OKC Thunder on the 25th.

“Lebron will debut his second signature sneaker of the 2010-11 season, the LEBRON 8 V.2, in the “Run on Red” Christmas Day colorway against the Lakers on the 25th. The LEBRON 8 V.2 Christmas Day release will be available at retail starting on Dec. 26, 2010. Additional colors of the LEBRON 8 V.2 will launch at retail on Jan 8, 2011.

The Christmas Day KD III “No Yield for Yellow” colorway will be worn on-court against the Denver Nuggets on the 25th. Other details of the KD III signature shoe include five lightening bolts on the outsole to represent his team, piano keys near the heel and midfoot of the outsole representing KD’s love of music and the BF62 repeat pattern on the outsole is a nod to the game where KD put up 62 points at Barry Farms in his home town of DC.

The Christmas Day KOBE VI will be worn on-court in green with red laces against Lebron and the Miami Heat.”

Take a detailed look at the complete Nike Basketball Christmas Day Footwear specials after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 8 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: kevin durant, kobe bryant, lebron james, nike basketball, Sneakers

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Seth MacFarlane presents a second episode of “Calvacade of Cartoon Comedy” featuring LeBron James and his new LeBron VIII sneakers. Enjoy.

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, seth macfarlane, Sneakers, videos

Nike created a bespoke version of the popular Destroyer Jacket for LeBron James. The basketball player received a beautiful black/black version of the jacket, featuring some nice details in the form of red emrbroideries and patches. Unfortunately this is a one of one piece.

Take a full look at the jacket after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: jackets, lebron james, nike

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“This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.”

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: lebron james, nike basketball, videos

Nike continues to heavily use the MVPuppets in their Basketball section. For X-Mas they have now released a new set of t-shirts, featuring the Kobe and LeBron cartoon characters. They present the Kobe LA Puppet Tee and the LeBron “Witness” Tee. The tees are now available online here.

More detailed images of all new Nike X-Mas MVPuppets T-Shirts follow after the jump.

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© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 4 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, kobe bryant, lebron james, mvpuppets, nike

The world’s two best basketball players not only continue to revolutionize the way the game is played on the court, but their style of play and insights have led to the creation of two of Nike best basketball shoes of all time – the Zoom Kobe V and the Air Max LeBron VII.

By working extensively together, Nike and Kobe pushes the envelope even further with the introduction of Nike lightest weight and lowest profile basketball shoe to date – the Kobe V. Kobe’s latest signature sneaker weighs just 10.6 ounces and takes its inspiration from an unexpected place – the soccer field.

LeBron and Nike introduced the Air Max LeBron VII this fall, a shoe that features Nike’s first basketball-specific Nike Max 360 air sole. The LeBron VII was designed to deliver maximum comfort and stability for James as the demands of his game evolve and increases.

For Christmas Day, both Kobe and LeBron will be wearing special editions of their respective sneakers, that we can present you for the first time here today. The two sneakers will also be released to the public, as of December 26th.

More detailed images of both sneakers follow after the jump.

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Read the rest of Nike Zoom Kobe V and Air Max LeBron VII Christmas Day Special Editions

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, kobe bryant, lebron james, nike, Sneakers

After an entertaining first season, the MVPuppets, LeBron and Kobe, are back for another season. Here is the first episode. Enjoy!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: kobe bryant, lebron james, nike basketball, videos