Agent Provocateur’s Spring Summer 2012 campaign features the absolutely stunning french actress Mylene Jampanoi. “Agent Provocatuer also points out that the season’s campaign was produced and shot with an all-female team, including director and photographer Jordan Scott, alongside Agent Provocateur’s Creative Director Sarah Shotton. Well done. Spend some money on your woman with AP.” – Selectism

More images follow after the click.

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© 2012 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: agent provocateur, Girls, lingerie, Mylene Jampanoi

Highsnobette puts us on to something we might have normally missed here with this capsule collection between the beautiful Julia Restoin Roitfeld and lingerie maker Kiki de Montparnasse. The model/first time designer collaborated here to create this vintage inspired lingerie collection. The presentation here is a throwback to days of yore adding to the overall appeal of the pieces.

Photos: Kiki De Montparnasse via Elle Magazine.

Take a further look after the jump.

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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Girls, julia restoin roitfeld, lingerie

As usual Agent Provocateur stays true to its name and delivers a great new commercial, highlighting the latest goods from the lingerie brand. In ‘Soiree’ several AP models are having a ’soiree’ together and are clearly having fun. Enjoy!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: agent provocateur, lingerie, videos

Agent Provocateur has tapped the world-renowned font designers and illustrators at House Industries to “tweak the curves and tighten the fit” of its internationally-recognized lingerie brand.
Ten years after creating the original Agent Provocateur logo using an off-the-shelf typeface, the company’s script-style word mark had been “imitated to death,” said founder Joe Corré. He and partner Serena Rees decided it was time to give their visual identity the same level of attention that they give to the smallest lacy detail on each undergarment and to their legendary window displays.
“We needed to move on. House Industries was an obvious choice. I knew they would retain the goodwill we had already developed in the word mark but deliver something authentic and original. I was right,” said Corré. 
Famous for their ability to synthesize cultural and historical elements into their designs, House Industries letterers and illustrators looked to the sinuous contours of traditional English roundhand when they developed the new Agent Provocateur word mark and surrounding features. The result is a classically functional logo that hints of neo-Victorian lasciviousness.
House Industries artists also penned a voluptuous corset shape to contain the swirly AP logotype,  redrew the signature Agent Provocateur lacy legs, and created an exclusive typeface for the company. 
Agent and House share an obsessive attention to detail, whether they’re looking at the subtle curves of a letterform or the delicate stitching on a pair of knickers. While this level of quality and craftsmanship goes unnoticed by many, it makes the difference between a luxury brand and cheap knock-offs, says House Industries co-founder and art director Andy Cruz. 
“When you shop at Agent Provocateur, you expect each tiny detail to be perfect and beautiful, and it is. The same goes for everything in the store, including the company logo and artwork,” says Cruz. “It’s all part of the experience and the authentic package that makes Agent Provocateur the real deal.”

To celebrate the new logo, House Industries and Agent Provocateur have produced a limited-edition derriere-shaped book that tells the story of their collaboration. It comes wearing a pair of AP knickers cross-branded with House Industries’ clothing arm, House33. The limited edition book and knickers ($100) can be purchased online at www.houseind.com.

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© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: agent provocateur, book, house 33, house industries, knickers, lingerie, underwear