WeSC opens its first store in London on Carnaby Street 38 with an exhibition with Mitch and long time Weactavist Stash. The store is situated at 38 Carnaby  Street, W1 London. Offering access to the whole WeSC collection for the first time in the UK.

The opening is an initial step in WeSC’s international roll out. We take a look at the opening event and at the new WeSC flagship store. Take a look after the jump.

The London Nike Sportswear Store, called 1948, has been renovated and re-openend this weekend. Make sure to pass by, as its the best place to check out the new Nike Sportswear Spring/Summer 2009 Collection, as well as the Nike Tier 0 product.

Nike 1948
Arches 477/478
Batemans Row
Shoreditch
EC2A 3HH

Taking over the 5 floors of the Behind the Shutters Gallery at Cordy House, Mutate Britain is a multi-media media barrage from Mutant Waste. They’ve hit Glastonbury and Burning Man before, and this newest installation will remain on view for 5 weeks. Look for painting, sculpture, performance and more. (via the art collectors).

Cordy House, 87-95 Curtain Road, London, EC2

Selections from Mutate Britain follow the jump.

Currently, Adam Neate’s painting sells for a neat 43,000 pounds at London’s well known Elms Lester Painting Rooms. On Friday, however, he’ll go back to his roots and leave paintings around London for anyone to pick up. This follows some grand self-funded public art projects by other “street artists,” but here there is a greater take home offer. The freebies will begin appearing in the early hours on the outskirts of the city, and move further in as the day moves to a close.

A new retail outlet has recently opened in the UK – Heartless. The store houses labels including YSL, Balenciaga, Yohji Yamamoto and also more directional brands including Mastermind Japan, new label by Greg Chiat, The Elder Statesman, Dr Romanelli (UK exclusives), Drestrip and many more.

They also sell designer furniture and lifestyle products by Assouline, Ruby Helmets and the gorgeous grooming line Santa Maria Novella. The store exhibits and sells urban art by D*Face, Pure Evil and Swoon and music is provided by the legendary Rough Trade.

Their VIP service AKA ‘ The Black Service’ is a real talking point. The client is picked up in one of Heartless’ fleet (cars include a matt black Lamborghini through to a classic VW Camper Van!). They are then transported to the store and are met by a personal shopper who will take them through the collections and offer advice but not before a good, cold beer has been consumed! After shopping they are dropped off at their destination.

The interior design is gorgeous. A nice mix of modern furniture and antiques gives the store a warm atmosphere. In terms of brand line-up and selection there are not many stores around the globe that we can compare Heartless to. The ones that come up when thinking about it are maybe Apartment Berlin and Maxfields L.A.

If you are in the UK, do not miss out checking Heartless. If you are not, then make sure to have a look at their online store, which carries most goods that are in store.

After the jump many more images of the interior of Heartless.

This year the Busy Workshop London by Bape is celebrating its 6th anniversary. Of course the Japanese brand made a t-shirt for the occasion. The camouflage pattern comes in the UK flag colors on the t-shirt and it is now available at Bape London.

London store Goodhood has released some store t-shirts. The first one to drop is the “London Fucking Town” t-shirt, which reps their city and integrates the store logo into it. The t-shirt comes in black and white and is available now.

Carrie Munden of Cassette Playa has created an impressive installation for Nike Sportswear London. Entitled "Split", the installation was inspired by the Nike Split Windrunner. You can create your own split avatar and get a limited edition videoringtone, downloadable to your phone. 
Sound and Sonics of the installation were created by Silverlink. You can view the installation now at Selfridges in London.
Have a detailed look at the installation after the jump.

While New York’s Mercer Street is the only place being blessed with a full fledged Nike Sportswear shop, cities across the globe are getting their own taste of the line. We’ve shown you a few places and now can present the set up in London. (Thanks to Joes(a)fiend).
Located in Shoreditch, the location takes an old gymnasium feel. But, that is just one half. The other side is a futuristic neon and black space. Merging tradition and future inspiration and innovation. In essence, the Nike Sportswear mission. 
Beyond the inspired interior design, London’s MODE 2 provided a few 20ft high murals of British Olympians, including the amazing Paula Radcliff.
Check those out and some interior views after the jump.

Todd James aka Reas will be opening is new exhibition at the Lazarides Gallery in London towards the end of the month. The artist will be presenting a large array of new works and mediums in this exhibition, making it a must see event for art fans out there. Via Kaws.
Lazarides Gallery
8 Greek Street
Soho, London
W1D 4DG
The exhibition opens on August 29th and goes until September 28th.