A new retail outlet has recently opened in the UK – Heartless. The store houses labels including YSL, Balenciaga, Yohji Yamamoto and also more directional brands including Mastermind Japan, new label by Greg Chiat, The Elder Statesman, Dr Romanelli (UK exclusives), Drestrip and many more.

They also sell designer furniture and lifestyle products by Assouline, Ruby Helmets and the gorgeous grooming line Santa Maria Novella. The store exhibits and sells urban art by D*Face, Pure Evil and Swoon and music is provided by the legendary Rough Trade.

Their VIP service AKA ‘ The Black Service’ is a real talking point. The client is picked up in one of Heartless’ fleet (cars include a matt black Lamborghini through to a classic VW Camper Van!). They are then transported to the store and are met by a personal shopper who will take them through the collections and offer advice but not before a good, cold beer has been consumed! After shopping they are dropped off at their destination.

The interior design is gorgeous. A nice mix of modern furniture and antiques gives the store a warm atmosphere. In terms of brand line-up and selection there are not many stores around the globe that we can compare Heartless to. The ones that come up when thinking about it are maybe Apartment Berlin and Maxfields L.A.

If you are in the UK, do not miss out checking Heartless. If you are not, then make sure to have a look at their online store, which carries most goods that are in store.

After the jump many more images of the interior of Heartless.

This year the Busy Workshop London by Bape is celebrating its 6th anniversary. Of course the Japanese brand made a t-shirt for the occasion. The camouflage pattern comes in the UK flag colors on the t-shirt and it is now available at Bape London.

London store Goodhood has released some store t-shirts. The first one to drop is the “London Fucking Town” t-shirt, which reps their city and integrates the store logo into it. The t-shirt comes in black and white and is available now.

Carrie Munden of Cassette Playa has created an impressive installation for Nike Sportswear London. Entitled "Split", the installation was inspired by the Nike Split Windrunner. You can create your own split avatar and get a limited edition videoringtone, downloadable to your phone. 
Sound and Sonics of the installation were created by Silverlink. You can view the installation now at Selfridges in London.
Have a detailed look at the installation after the jump.

While New York’s Mercer Street is the only place being blessed with a full fledged Nike Sportswear shop, cities across the globe are getting their own taste of the line. We’ve shown you a few places and now can present the set up in London. (Thanks to Joes(a)fiend).
Located in Shoreditch, the location takes an old gymnasium feel. But, that is just one half. The other side is a futuristic neon and black space. Merging tradition and future inspiration and innovation. In essence, the Nike Sportswear mission. 
Beyond the inspired interior design, London’s MODE 2 provided a few 20ft high murals of British Olympians, including the amazing Paula Radcliff.
Check those out and some interior views after the jump.

Todd James aka Reas will be opening is new exhibition at the Lazarides Gallery in London towards the end of the month. The artist will be presenting a large array of new works and mediums in this exhibition, making it a must see event for art fans out there. Via Kaws.
Lazarides Gallery
8 Greek Street
Soho, London
W1D 4DG
The exhibition opens on August 29th and goes until September 28th.

James Jarvis has created some window displays for NikeTown London, celebrating the Nike windrunner.
"Brightening up this decidedly gloomy summer is illustrator James Jarvis’ new installation at NikeTown in London. A giant bird features in his window display for the Oxford Street store while, inside the foyer, there’s also an eight-panel vinyl artwork with the same avian character donning his Nike Windrunner jacket.
Beanie Brownjohn at Make Stuff sculpted the figure in the window display and free posters relating to the designs may still be available from the store. You’ll have to run like the wind to get one, mind." Via CR.
Many more images of James Jarvis work inside NikeTown London after the jump.

When we presented you yesterday the letters I to P of the Adidas aZX project, you might have realized that unlike in the first group there were only six shoes, instead of eight, and that in fact two letters were missing in the presentation – the I and the O. Well, those we will present you exclusively here, starting with the I, which stands for the Adidas I-Stores.
Taking the ZX 700 silhouette and reworking the upper slickly, the I-Store version takes the letter ‘I’ and mixes bold colours with muted shades and premium leather applications to give it a completely different look that amplifies the original design’s high points with fresh details like the orange ghilly fastening and ribbed panel on the forefoot. A dose of green makes for a striking look, while the suede tongue detailing and simple but effective split heel panel application, decorated with 6 (London) and 74 (Berlin) to represent the selected adidas store locations completes a memorable makeover.
This shoe will only be available at the Adidas Icon stores in London and Berlin, also called No. 6 and No. 74.
Many more detailed images of the Adidas ZX 700 I-Store after the jump.

Since 2005 Swear works with D.I.E. (Denim Is Everything) on a collaborative footwear collection. Mainly a Spring Summer collection because of preferred vulcanized lasts and printed textiles, the collaboration is now in its 5th season, the longest S***R has done.
The Fall/Winter 2008 collection brings you both a lo and hi-top in four colorways. Gone are the days of gothic, horror humorous characters for D.I.E. – the range is now tighter but there’s still a reference to D.I.E. heritage with a “flesh stitch” print and a new plaid print that goes nicely with some of this season’s clothing collections. Via Selectism.
After the jump a view of the other models of the Swear For D.I.E. Fall/Winter 2008 footwear line.

Monocle Magazine branches forward with a branded newsstand in Fitzrovia, London. "In June, Monocle opened its inaugural branded news outlet in Fitzrovia, London. The new-look Charlotte Street News bears the magazine’s livery inside and out: a signature awning protects browsers from the vagaries of the UK weather, and slick Monocle-black strips divide the shelves of titles within – making for a smarter way to consume printed matter."
Definitely an interesting move by the magazine and yet another step in the direction to bring magazines and newsstands into the next century. If you are familiar with Monocle, you know that they feature in each issue an outstanding magazine stand from around the world. Setting an example might just be the right thing to do!
Via Selectism.