Vice President of Design at Nike, Tinker Hatfield, walked us through the early sketches that lead to the development of the Nike MAG for the “Back to the Future” film back in the mid 80’s.

The focus with Nike when developing almost all their footwear is with the athelete in mind first and foremost. As Mr. Hatfield discussed this afternoon, the development of the Nike MAG for the “Back to the Future” film allowed for the company to do things a bit differently. In his words, the opportunity allowed Hatfield to “do anything.. try anything… it opens up your mind and in our case, it gave us a lot of freedom to do things we wouldn’t normally do.”

The sketches presented show the history and build-up to the final product. Ideas are laid on paper, tested and re-examined as the Nike design team worked to bring the MAG to life on the big screen. One interesting aspect of original Nike MAG design and the production pair which were used in the film involved illuminating the shoe. Actor, Michael J. Fox carried a heavy battery pack clipped to his back to power the Nike MAG. Today’s version has it all built on the inside.

Stroll through these early Nike MAG sketches. We’ve also included various looks from Mr. Hatfield of the unveiling of the Nike MAG.

Photography: Jeff Carvalho/Highsnobiety.com

More looks after the click.

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Read the rest of Nike MAG Sneakers | Tinker Hatfield Shows us the Sketches

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Post tags: mag, nike, Sneakers

Looking for details? Here’s another look at the new Nike MAG sneakers. We focus in on the details that will make the MAG some of the most sought after sneakers of the year. The glowing LED panel is there as is the electroluminescent NIKE logo on the strap. The foam support in the ankle and toe box have been increased for comfort which differs from the original in the “Back to the Future” movie.

The MAG is illuminated by pinching the “ear’ of the high top. The feature itself makes it the first rechargeable footwear from Nike. Each shoe holds a five hour charge.

As well, it should be noted that this made not be the last we see of the MAG. We still have to wait for the “self-lacing” and it is still not “2015.” Think on that for a moment…

Finally as Mr. Rubin made clear to us, there will be 150 pairs sold on Ebay for 10 days (bringing us to 1500 total pairs). They will be auctioned live on nikemag.ebay.com at 8:30 PST and 11:30 EST.

Photography: Jeff Carvalho/Highsnobiety.com

More looks after the click.

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Read the rest of Nike MAG Sneaker | The Details of the MAG

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 11 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: details, mag, mcfly, nike, Sneakers

The new issue of honeyee.mag will be released on the 17th of September. Entitled "Style", the issue will be featuring articles on WTAPS, nonnative, Kitsune, Bouncer andothers and will for sure be yet another honeyee.mag to look out for.

A full image of the cover you can find after the jump.

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Read the rest of honeyee.mag Vol. 6 – Style

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Post tags: highsnobiety, honeyee, mag, magazine, style, volume 6

Here some more info on the soon to be released honeyee.mag Volume 4. The issue is entitled “Around The World”, which is the perfect title, since it reports about the expansion of Japanese brands outside of Japan, with the recent Hoods Store opning in Hong Kong being the main topic. Other things in his issue include the honeyee.com x DS Lite collaboration, Visvim, Fenom, an upcoming WTAPS x Honeyee.com collaboration, Supreme, Stussy and more.
This issue will be released March 17th.

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Read the rest of honeyee.mag Vol. 4 – Around The World

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Post tags: 08, 4, four, highsnobiety, honeyee, mag, magazine, volume

Honeyee is getting ready to release the third issue of their paperback magazine, honeyee.mag. This volume will report about the Visvim S/S ‘08 “Folk” Collection, Sophnet’s latest adventure “Uniform Experiment” and much more.
honeyee.mag vol. 3 will be released December 3rd. Soon we will be able to show you some more pictures of the content.

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Read the rest of honeyee.mag vol. 3 – “Still Life”

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Post tags: honeyee, japan, japanese, mag, sophnet, uniform experiment, visvim folk collection, volume 3

Honeyee continues their venture into print and announced the second volume of honeyee.mag. The second volume is themed all around music and with that of course around Hiroshi Fujiwara. In terms of fashion they concentrate in the new issue on Visvim and Sophnet. Honeyee.mag vol. 2 will be released September 25th.

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Read the rest of Honeyee.mag Vol. 2 Announced

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Post tags: honeyee, mag, vol2