Today we present the first commercial for the upcoming Marni for H&M Collection for Spring/Summer 2012. The commercial was directed by Sofia Coppola. Enjoy!

Shortly after having released their Versace for H&M Collection, the Swedish fast fashion retailer H&M announces a new collaboration for Spring 2012 with Italian brand Marni.

“Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours all intended to be worn together in layers that both match and clash. For women, the colours are vivid and the prints are bold, be they African inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. To finish the complete look the collection also includes jewellery, shoes, bags and scarves.

For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of print is subtle, often as a lining or as a contrast detail for shirts, the silhouette a modern and relaxed take on masculine classics. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.”

For the moment there are no images of the actual product available yet, but we will of course keep you posted. Also make sure to check out the video interview with Marni Founder and Creative Director Consuelo Castiglioni here above.

In welcoming the Spring/Summer 2010 season, JOYCE presents the much anticipated “Truly Gifted III” program starting from February 25th to March 14th.  After last season’s incredibly successful Truly Gifted program, in which they collaborated with Alexander McQueen to create an exclusive USB stick for JOYCE, they invited more designers to participate in their largest promotional program of the season.  Designers from Rick Owens, Dries Van Noten, Marni, Etro, Bless and Anna Sui specially designed limited iPhone cases for Hong Kong’s JOYCE.

Creative elements from the brands’ current collections are portrayed in the iPhone cases with Bless’ rock-shaped case as the most unique.  All cases are exclusively available at JOYCE and selected affiliated boutiques.

Detailed images of all cases of the series follow after the jump.