Launched in 2005, Puma’s Mongolian BBQ program is the most inspired customization project out. What it lacks in footwear choices, it has made up for in materials and sheer fun. They’ve added the First Round, for the first time folding a high top in with the RS-100 and Basket (the original shoe was the Cabana Racer). A good silhouette to play with, here’s hoping the ingredients to cook with are strong as well.

A few examples of “BBQ’d” first rounds after the jump.

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© 2008 Highsnobiety for Titel Media. Author: nschon | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: first round, mongolian bbq, puma

The Puma Mongolian BBQ offers since today also the customization of the classic Puma Basket. For those out there, for whom the RS 100 was too technical or just not your style, you can now spice up something a little more subtle in terms of shoe. Go check out the Puma Basket Mongolian BBQ and its many options!

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© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basket, customization, footwear, id, mongolian bbq, puma, Shoes, Sneakers, trainers

With Mongolian barbeques, the question isn’t always chicken or beef. Now that Puma and W hotels have teamed up to launch a Mongolian shoe barbeque, it’s also a question of leather or suede, red or purple, as W Hotel guests now have the opportunity to create their own custom-made Puma shoes in the privacy of their rooms.

Inspired by the tradition of creating personalized meals from a variety of ingredients, Puma’s collection for W Hotels enables guests to become involved in the art of shoemaking; they can pick from a wide assortment of pre-cut materials to design their own individualized pair of shoes. Unique accoutrements, including special W shoelaces and insoles, add to the ultimate practical souvenir. The concept launched at Puma stores in 2005 but a portable tray of options has been created especially for easy room delivery, which W’s exclusive Whatever/Whenever concierge service will transport. After selecting a desired combination, guests can go online and order their shoes at www.puma.com/whotels. The site will launch on November 14, marking the start of the one-year collaboration between W and Puma. Prices begin at $100 and guests will receive their customized kicks within six weeks of ordering.
Definitely an interesting move from Puma and a nice way of branding their Mongolian BBQ in a more high end market.

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© 2007 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: collaboration, footwear, mongolian bbq, puma, Shoes, Sneakers, trainers, w hotels