MTV has caught up to the notion that video on the net outways video on TV. MTV MUSIC has all the videos, all the time. You can join. You can vote. As some in the industry have already noted, why did this take so long? We might ask, is this the final red flag we need to really know that MTV is an old man at a young man’s party? Our hopes are that the videos come fast and furious, and generate the same joy accidentally catching a Hieroglyphics video on MTV 2 at 3am does.

We continue the countdown to the Puma x Yo! MTV Raps collection, to be released worldwide on the 15th of September. Today we present you the “Back In The Days” video featuring the Big Daddy Kane and the MC Shan lines.

Most of you have heard of Jacob & Co., the number one jeweler of the hip hop world. To date they have made a lot of noise, usually because of their huge watches, packed with diamonds. This time they played around with the MTV Moon Man.
Jacob &Co., together with MTV, has designed a one-of-a-kind Diamond “Moon Man” to celebrate the 2007 Video Music Awards. Recognizing the talent, dedication and hard-work put forth by each year’s winners, as well as the  magnitude of the event overall.

Featuring 15 Carats of Black and White Diamonds set in 14K Yellow Gold, the Jacob & Co. “Moon Man” stands at 13″ tall and just over 900 Grams (2lbs) – worth more than $200,000. At this point we are not sure what they will actually do with this piece, we doubt that every MTV Music Award Winner will get one!
Check out pictures of the full size Moon Man after the jump.

We have reported extensively about the soon to drop Puma x Yo! MTV Raps collections. Now Puma launched a website dedicated to the initiative. From now until the launch date, September 15th, they will update the site with new videos. Now they already have a Big Daddy Kane backstage video on there. Check it out…

http://archive.puma.com Mark your calendars for the launch of the collections – there will be a limited edition collection consisting of collaboration with Big Daddy Kane, Dr. Dre & Ed Lover, Doug E. Fresh and MC Shan and another collection entering all US Puma stores, that we already showed you!

We presented you already this week the limited edition Puma x Yo! MTV Raps collaborations with MC Shan, Dr. Dre & Ed Lover, Big Daddy Kane and Doug E. Fresh. These will be released on September 15th in high end sneaker accounts around the globe. Here we present you now the Puma x Yo! MTV Raps collection that will enter Puma Flagship Stores in the US, also on September 15th.
In this line you find several Puma Clydes with premium leathers and materials on the upper in nice mixes. Overall there are five stlyes, so anybody should be able to find something. The inner lining features the Yo! MTV Raps logo all over.
Furthermore there is also apparel coming along with the sneakers. There is a t-shirt featureing “Yo! MTV Raps x Puma” on the front – it comes in 4 colorways. Matching the t-shirt there will also be hoodies released with an almost similar design.
Overall this collection is more simple than the more limited styles that we presented earlier on, but that is many times a good thing. Check out all sneakers and the apparel in detail after the jump.

Last in this collaboration project to be honored is MC Shan. The only Clyde to come in the classic suede upper, this is for sure also one to check out. But we have to admit, out favorite piece is the MC Shan collaboration has got to be the hat. It’s great to see Puma going into such details. It’s the kind of product that is hard to sell, but at the same time it makes this collaboration much more complete and authentic.
MC Shan can be credited as one of the most remembered B-boys back in the day. He broke through in 1983 as part of his cousins Marl’s Juice Crew All Stars. His classic hit “The Bridge” provides inspiration for the shoe. The sneaker features the Queensborough Bridge in gold embroidery on the body of classic Suede’s. Mixing pairs was Shan’s trademark look, and to pay homage to him, PUMA has designed the shoes in 2 different colours – one red, one blue, with a white patent leather PUMA form stripe, “MC” on the right tongue and “SHAN” on the left, a special YO! shoe lace, and the YO! logo on the back of each heel.  The look is completed with a red, white & blue zip-up top and red bucket hat, honoring the original PUMA track jacket and hat featured on Shan’s album cover ‘Down by Law’. A red-shirt depicting MC Shan striking a pose completes the set.
Also coming to stores September 15th. Make sure to check out after the jump the sneakers, the clothing and the sick hat.

The next in the line-up to be honored are Dr. Dre and Ed Lover. Puma created both sneakers and apparel for this collaboration. In the line-up of this Puma x Yo! MTV Raps collaboration this is probably the cleanest sneakers.
Doctor Dre and Ed Lover’s Clydes feature a white on white pattern of the popular YO! logo, multi-colored laces (including a special YO! lace), a snake skin PUMA form-stripe, and their names tagged on the back of each heel; Dre on the right and Lover on the left.  The tongues further commemorates the “YO! MTV Raps” era with “1988” on the left shoe; the year that the show started, and 1995 on the right shoe; the year the show ended. The lime and purple sock liner is taken from the hard-to-get Forever Fresh Clyde, which marked the first collaboration between PUMA and “YO! MTV Raps.”  A hoodie & T-shirt with the unmistakable “Yo! MTV Raps” and Doctor Dre & Ed Lover logos complete the look. 
Coming to stores September 15th. After the jump detailed pictures of the sneakers, the hoodie and the t-shirt.

We continue the presentation of the Yo! MTV Raps x Puma collaboration project by presenting you the Doug E. Fresh series.
Doug E. Fresh, aka The Worlds Greatest Entertainer takes inspiration for his shoes from his song “All the Way to Heaven”. The song title appears on the sock liner, and gray and blue clouds cover the body of the Suede. The shoe also features a patent leather PUMA form stripe with baby blue stitching, the YO! logo on the tongue and the heel, the special YO! shoe lace, and “Doug E” on the right tongue, and “Fresh” on the left.  A hoodie with blue and grey clouds is paired with a black t-shirt sporting Doug E. Fresh’s name.  
Coming to stores September 15th. After the jump detailed pictures of the sneakers and the trackjacket and t-shirt.

Once again Puma honors Yo! MTV Raps and some of the most influential rap legends of the time -  featuring Doctor Dre and Ed Lover, Big Daddy Kane, MC Shan and Doug E. Fresh — all of those who fathered the Golden Age of Hip-Hop. PUMA will honor these artists, and “YO! MTV Raps,” with a collection of fresh apparel and shoes in typical PUMA style. 
Big Daddy Kane was one of the first rap artists to take on the suave pimp persona, and his shoes exemplify that. The black and gold Suedes feature a black patent PUMA form stripe, patent leather detailing, and an embroidered image of his signature gold chain. Other distinct characteristics include the special YO! lace, a gold shoe liner with the BDK stamp, “Big Daddy” on the left tongue and “Kane” on the right, and the YO! logo on each heel.  A black hoodie with initials ‘BDK’ adorn the front, while Big Daddy Kane is written across the back.  A crisp white t-shirt with further images of his gold chains, rounds off the look.
Without a doubt this is one of the strongest Puma collaboration projects we have seen. Together with the Alife project that we revealed to you just the other day, Puma is on a run. This collaboration will land in stores as of September 15th. After the jump more detailed pictures of the Big Daddy Kane sneakers and apparel.