There are not many bands out there that can create appealing music videos that attract the masses, while producing them in cooperation with big brands, which usually turns out to be a turn-off for fans.

For the 2012 Super Bowl they teamed up with Chevrolet on the official music video for their song ‘Needing/Getting’ and once again they got creative.

“OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.”

Check it out.

For the first time Lana Del Rey is making the Vogue cover, which is obviously a pretty big deal for the up- and coming singer. The March 2012 issue of Vogue UK will feature Del Rey in Louis Vuitton on the cover, along with a full shoot inside the issue by Mario Testino. The issue hits newsstands on February 6th.

Take a look at the shoot by Testino and the cover after the jump.

Right after presenting the new M.I.A. ‘Bad Girls’ music video, we double up and present the official visuals for ‘Give Me All Your Luvin’ by Madonna, also featuring M.I.A. and Nicki Minaj. Just in time, as the three will be performing during the Super Bowl, the new video from the song of Madonna’s upcoming MDNA album has released today.

After presenting M.I.A.’s song ‘Bad Girls’ just a couple of days ago, we can follow up today with the official video. The video was directed by none other than Romain Gavras. Enjoy!

Today Drake has released the latest visual – the music video to his song ‘Practice’ from his most recent new album. Check it out here below.

Prior to the Vans OTW Launch event in Berlin, we had a chance to catch up with Lupe Fiasco to discuss his history with Vans, his current musical endeavors and learn about some of his favorite books. Enjoy.

Video: moodmacher for Highsnobiety.com

Remember “Runaway,” Kanye West’s style-over-substance short film that dropped just before My Beautiful Dark Twisted Fantasy? According to The New York Observer, Mr. West is getting ready to shoot another-nother film somewhere in the Middle East.

Sources tell The Observer that Mr. West sent members of his team to meet with film companies and government officials based out of Abu Dhabi, Dubai, and Doha, Qatar to explore the idea of a production. A number of local municipal officials and film companies are said to be engaged in what was characterized as a heated bidding war for the contracts involved in bringing Mr. West’s vision to life.

Kanye’s team is moving to the region for a few weeks to scout actors from the region and get a feel for the culture. No details on the content of the film have been released, but it’s safe to say it’ll probably look something like this.

Yesterday Odd Future’s The Internet has released their new album ‘Purple Naked Ladies’. We presented the documentary on the creation of the album here. Today they offer a free Bonus EP for download.

Get it here.

Last night we presented the crazy new music video by South African hip-hop band Die Antwoord for their song ‘I Fink U Freeky’ and today Alexander Wang unveiled his new T by Alexander Wang campaign featuring the band.

Not only were they included into the print campaign, but they also play a major role in the video that was released along with the campaign.

“His T by Alexander Wang campaign was shot by Dan Jackson, and ubercool South African hip-hop band Die Antwoord was flown in to appear in the images and two videos; a behind-the-scenes clip and the official campaign with “Fatty Boom Boom” from Die Antwoord’s new album “Ten$ion” playing. Later this month, MTV will put both videos in rotation on “120 Minutes.” “I am part of a generation that grew up with MTV, and obviously with music, and having it all work together made it a really fun project,” Wang said.” (Via WWD)

Watch the video featuring Die Antwoord here below.

Today Odd Future’s The Internet has released their full length album ‘Purple Naked Ladies’. Along with the album, they have released a short 20 minute documentary film, that you can now see here below.

Enjoy!