In an inspired marketing effort, Tretorn is hitting the streets of New York with their custom built Wellie Wagon. A collaborative effort with the Greenwich Village Shop Hus, the wagon will be out and about the next two Saturdays selling wellies, sneakers, accessories and apparel. Check the wagon out at Christopher Park this weekend, April 26, and at the Bleeker Street Playground next week, May 3.
This approach is far more personal than Onisuka Tiger trainer vending machines we reported previously. Must say it is nice to see some brands taking a fresh approach to retail.

Supreme has updated their online store and it is now fully stocked with a range of really strong product. You can find new camp caps, New Era caps, shirts, t-shirts, bags and also the Medicom x Supreme Kermit The Frog toy!
Be quick and you might still get something!

Celebrating fun, ambitious women from around the world, Reebok debuts the Freestyle World Tour Collection. The Collection features a fully integrated footwear and apparel line inspired by the world’s most glamorous and fashion-forward cities- Tokyo, Paris, New Delhi, Madrid, London and NYC.

Each sneaker is paired with a rising star from each of the represented cities Ai Yasuda for Tokyo, Yelle for Paris, Sagarika Ghatge for New Delhi, Bimba Bose for Madrid, DJ Nikki Beatnik for London, and Sheetal Sheth for NYC.
The Tokyo Freestyle sneaker debuted in February represented by Ai Yasuda, one of Tokyo’s first NFL cheerleaders. The Paris sneaker makes it debut in March and will be represented by French singer/songwriter Yelle. The shoe design is a bit femme fatale as it incorporates pink bows with it’s black and red theme.
The New Delhi kicks will become available in May and will be represented by Bollywood actress Sagarika Ghatge. The Indian-inspired sneakers and apparel resemble traditional Indian clothing with vibrant colors and adornments. 
This September, during London Fashion Week, the London piece of the collection will debut in all its patriotic glory as the Tower of London’s iconic raven is embroidered on the Freestyle’s heel. The London collection will be represented by the talented DJ Nikki Beatnik.
The final installment of the collection, NYC, will debut in November highlighting New York’s famous yellow taxi and graphic prints of popular street names. NYC will be represented by actress Sheetal Sheth, who stars in the upcoming film “Looking for Comedy in the Muslim World.”
Each of the Freestyle shoes will retail for $85, and the corresponding apparel collection of hoodies, track jackets, T-shirts and sweatshirts range from $28 to $75.
Check out detailed images of all sneakers after the jump.

One of New York’s most iconic skateboard companies just opened a new flagship store in NYC. Shut NYC opened Local 158 in the Lower Eastside. The store will carry mostly hard goods and some few select other brands.
158 Orchard Street
Between Stanton & Rivington
NYC
Make sure to check it out!

We present you the brand new Adidas Original Store Concept in Berlin.
The Berlin Originals Store is the very first store to have been transformed with the new look and design. The New York City store, which has also been completed, will follow shortly.
The new Adidas Originals Store design concept takes a less raw approach to the previous ones and features a much warmer atmosphere and furnishings.
Adidias is also launching their “mi” program – Adidas new footwear and apparel customization offering. Barbershop style chairs have been integrated with screens and keyboards to allow for each individual to be comfortable while working on their own personal custom. Swatch books for all colors, fabrics, and laces will also be on site to ensure accuracy in choices.
Adidas “mi” will initially allow customization of the ZX-700 and Adidas Superstar, allowing for customizing of colors, fabrics, as well as city centric lace locks.
Check out detailed pictures of the new store concept after the jump.

Also seen at SIA, some Mishka collaborations with K2 Snowboards on the Jibpan deck. the Jibpan is a freestyle deck from K2 featuring Hybritech Tip and Tail, Multi Superlight Core, and more…
Full photo after the jump.
(via Transworld Snowboarding)

The BBC/Ice Cream New York Flagship Store will open on Tuesday November 27th from Noon until 7PM. The store will be closed on Wednesday November 28th for press. They will re-open on Thursday November 29th. The store will be open 7 days a week from Noon to 7PM.
Both the Exclusive Board Flips and special NYC t-shirt will be available on Tuesday. The store is located at 456 West Broadway.

Supreme just released a nice new series of 5-panel caps. The 5-Panel Velvet Series consists of overall three caps – all three feature a velvet harringbone upper in different colors. These will for sure keep you warm this season.
Check out all three caps in detail after the jump.

Alife is definitely on a roll lately. We just reported about their Asics Gel Lyte III collaboration and today they announce their collaboration with Barneys New York. They teamed up for a sneaker collaboration on the Alife Everbody Mid. The sneakers feature an all-over Alife logo pattern, embossed full grain leather, elastic lace system (like we have seen in their Fall ‘07 collection in the Backpack pack) and full leather lining. Each packaged with 3 pairs of additional non-elastic laces in white, red and black. The inner sole features the Barneys New York logo. 
The Alife For Barneys New York pack has been released exclusively at Barneys Store nationwide. Check out more detailed pictures after the jump.

Last week we have presented you almost every cut & sew pieces out of the Supreme Fall/Winter 2007 (check again here) collection as well as the accessories that will be dropping in the coming months. Today we give you a first look at some t-shirts that were released as part of the new collection.
They released the “Supreme / Bitch Please” t-shirt, matching the New Era cap that we presented earlier on. Other t-shirt included the “Je t’aime” t-shirt and the Supreme “T-shirt & Stickers” t-shirt.
The t-shirts are now available at Cliff Edge. Check them out in detail after the jump.