Nike Basketball is proud to unveil key colorways celebrating its pinnacle players competing in the 2012 NBA All-Star Game in Orlando later this month. Taking inspiration from space exploration, the collection features a galactic theme on the LeBron 9, Nike Zoom KD IV and Nike Zoom Kobe VII System. Graphics pay homage to the supernova – arguably the most powerful force in the universe – while the outsoles glow in the dark and individual ‘mission patches’ adorn each shoe as a nod to the accolades astronauts receive.

All three editions will be available at select retailers and at NikeStore.com beginning February 25.

Take a detailed look at the three sneakers after the jump.

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Post tags: nba, nike, nike basketball, Sneakers

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Check out Kobe Bryant as he stonefaces Aziz Ansari for texting during a KobeSystem presentation. Kobe then goes on to explain how to achieve Level 1 Success.

© 2012 Highsnobiety for Titel Media. Author: nickestrada | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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Kevin Durant shows his inner child here with his Nerf inspired Nike Zoom KD IV, which are set to drop this coming weekend in limited numbers. The shoes feature colorful hits throughout, as well as a Nerf logo on the right tongue, and a KD35 logo in a Nerf font on the left. Another fantastic aspect of this release is the actual packaging itself. A special box was designed for the shoes and they even come a long with a Nerf ball and hoop. Be sure to check the following spots to get yours:

The KDIV Nerf edition will be available at the following stores: Niketown New York, Niketown Chicago, Nike Store Dallas, Metro Sneakers (Hyattsville, Maryland), Succezz (Chicago, Illinois), and the following House of Hoops locations: Harlem, NYC 34th Street, PG Plaza, North Riverside, Beverly Center, Houston Galleria, Dallas Town East, Dallas North Park.

Take a closer look of the shoes and packaging after the jump.

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© 2011 Highsnobiety for Titel Media. Author: nickestrada | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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In the above video we introduce “Spotlight” from Nike’s “Basketball Never Stops” campaign. “Spotlight” features LeBron James, Dirk Nowitzki, Kevin Durant, Amar’e Stoudemire, Sue Bird, Coach K & the Blue Devil mascot, Questlove and J. Cole with a cameo from Ricardo Reyes (Jimmy Kimmel pop-a-shot legend).

The campaign celebrates the true love of the game and desire to play it no matter the time or the place.

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: basketball, dirk nowitzki, j. cole, kevin durant, lebron james, nike basketball, questlove, videos

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An inside look at outtakes from the filming of “The Black Mamba,” starring Kobe Bryant, Bruce Willis, Danny Trejo and Kanye West, directed by Robert Rodriguez.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
Post tags: Film, kanye west, kobe bryant, nike basketball, robert rodriguez, videos

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Today Nike Basketball celebrated the World Premiere of their Robert Rodriguez directed film “The Black Mamba”. Next to Kobe Bryant, the short film stars Bruce Willis, Danny Trejo and Kanye West. The outcome is rather impressive, so make sure to watch the whole thing here above!

© 2011 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: films, kanye west, kobe bryant, nike basketball, robert rodriguez, videos

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Ophidiophobia [ophid·io·pho·bia] – noun:
1. abnormal fear of snakes.
2. abnormal fear of The Black Mamba.
3. abnormal fear of Kobe Bean Bryant.

© 2011 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 2 comments | Add to del.icio.us | %%sharethis_link%%
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Kobe Bryant, Lebron James and Kevin Durant will all be wearing limited-edition Christmas Day colorways of their signature sneakers which will be available at retail the following day, December 26th.

The special footwear will be unveiled on-court as Lebron and the Miami Heat play Kobe and the LA Lakers in what’s sure to be a Christmas Day classic, while the Denver Nuggets will match up against Durant and the OKC Thunder on the 25th.

“Lebron will debut his second signature sneaker of the 2010-11 season, the LEBRON 8 V.2, in the “Run on Red” Christmas Day colorway against the Lakers on the 25th. The LEBRON 8 V.2 Christmas Day release will be available at retail starting on Dec. 26, 2010. Additional colors of the LEBRON 8 V.2 will launch at retail on Jan 8, 2011.

The Christmas Day KD III “No Yield for Yellow” colorway will be worn on-court against the Denver Nuggets on the 25th. Other details of the KD III signature shoe include five lightening bolts on the outsole to represent his team, piano keys near the heel and midfoot of the outsole representing KD’s love of music and the BF62 repeat pattern on the outsole is a nod to the game where KD put up 62 points at Barry Farms in his home town of DC.

The Christmas Day KOBE VI will be worn on-court in green with red laces against Lebron and the Miami Heat.”

Take a detailed look at the complete Nike Basketball Christmas Day Footwear specials after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 8 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: kevin durant, kobe bryant, lebron james, nike basketball, Sneakers

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“This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.”

© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
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As you could have imagined, Nike Basketball is properly celebrating the recent win of the LA Lakers. In the coming days they will be releasing two dope new t-shirts – the Kobe “5 Ring Puppet” t-shirt and the Kobe “5 Cigars” t-shirt.

Take a more detailed look at both tees after the jump.

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© 2010 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 3 comments | Add to del.icio.us | %%sharethis_link%%
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© 2010 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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After an entertaining first season, the MVPuppets, LeBron and Kobe, are back for another season. Here is the first episode. Enjoy!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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After a triumphant NBA 2009 championship victory for the LA Lakers last Sunday, Nike Basketball’s Kobe Bryant and LeBron James MVP puppets have returned for a celebration. Of course Kobe is the only one celebrating. This may very well be the last episode, so enjoy!

© 2009 Highsnobiety for Titel Media. Author: Pete Williams | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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Most of you have probably at least watched one of the Nike Basketball MVP LeBron vs. Kobe Puppet episodes that we have been posting up in recent weeks. Now you can also purchase the MVP Puppets T-Shirt, showing off the two most valuable puppets in basketball. The t-shirt is now available here.

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | 5 comments | Add to del.icio.us | %%sharethis_link%%
Post tags: kobe bryant, lebron james, nike basketball, t-shirts

Here comes the latest episode from the Most Valuable Puppet series that Nike Basketball has been putting out during the play-offs. LeBron is left alone now with Lil Dez. Enjoy!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | No comment | Add to del.icio.us | %%sharethis_link%%
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And here comes right away another puppet commcercial from Nike Basketball. This time Kobe and LeBron attempt to jump into a car. Check it out!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
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The puppet commercials for Nike Basketball, featuring LeBron and Kobe, continue. The latest episode sees the two players babysit Lil Dez. As usual, fun to watch!

© 2009 Highsnobiety for Titel Media. Author: David Fischer | Permalink | One comment | Add to del.icio.us | %%sharethis_link%%
Post tags: kobe bryant, lebron james, nike basketball, videos