DGPH created for Nike Sportswear Argentina a series of 2 meter high (six feet) inflatable characters that were placed through out China Town to celebrate the opening of the Beijing Olympics last Friday. Further more they also created smaller collectible inflatables and laser-cut window displays. Via Vinylpulse.
Have a look at further images after the jump.

Eric Elms stays busy these days. Not long ago we reported about his solo show at Colette in Paris, as well as some collaborative t-shirts with Stussy. Now the artist/designer created an installation for Nike Sportswear. It is opening on July 30th at 255 Elizabeth Street (the iD Studio used to be there). Via Kaws.
For the full flyer go after the jump.

Nike is definitely serious with the recent addition of the Nike Sportswear collection. On the 8th of August, the day of the Beijing Olympics Opening, they will be opening a Nike Sportswear flagship store in New York City. It will be a dedicated, stand-along Nike Sportswear store and it seems like it is not a pop-up but a permanent store in Soho. There will be a series of pop-up stores, such as the ones at Opening Ceremy LA and NY , but this will be the only permanent store.
Nike Sportswear Flagship Store NYC
21, Mercer Street
New York, NY 10013

Nike has impressed us very much with their Sportswear Fall/Winter ‘08 clothing collection and it continues with the bag line. This fall they will be releasing a backpack and a messenger bag as part of the line. They both come in black, having nylon uppers and leather details on the bottom, similar to Visvim bags. Other details include well thought out compartments and leather straps on all zippers. Via Urbanlook.
Check out more detailed images after the jump.

We gave you a first glimpse at this Nike Dunk Hi last week, during the launch of the new Nike Sportswear collection. Here now a better picture, showing you all the details of the sneaker. It is part of the Beijing ‘08 Olympic celebrations and thus features octagon graphics all-over the sneaker in the Olympic colors.
The sneaker will also come in other colorways, that we will show you soon.

This past week we witnessed the presentations of the new Nike Sportswear Fall ‘08 collection in Beijing. The upcoming Dunk line-up was presented with this "Dunk Curtain" video presentation. The presentation shows new and upcoming Dunk styles. Now we can also give you an idea how it looked like. Checkit out here below. 

This week we presented you various new innovations that Nike showed us these pastcouple of days in Beijing. Among the new innovations were the Air Max 90 Current and the Air Max 90 Flywire, showing the all time classic in a new light.
As part of the Nike Sportswear launch, we show you an exclusive video here below about the Past, Present & Future of the Air Max 90. The video shows you a lot of Air Max 90’s unseen before, coming in the near future.

In the late seventies Nike introduced a revolutionary refinement to the running shoe: the first Air-Sole units. 1979 saw the introduction of Nike’s Tailwind, and the first “Air” shoe was born. The objective of the Air Max collection was to create top of the line comfort by incorporating Air-Sole units and finding new ways to stretch Air innovation over the years. When, in 1987, the visible Air-Sole of the Air Max was introduced (by Nike design mastermind Tinker Hatfield), the genius of the technology became apparent to everyone. Runners could actually see the system at work. From there, Air Max began evolving and never stopped. Runners heralded Nike Air cushioning as a revolution when it arrived in 1987—and three years later, when the second iteration of the shoe appeared, it became known to everyone. It might have been the visible Air unit in the midsole that brought Air Max to light, but the unrivaled comfort and inspired colorways of Air Max 90 undoubtedly catapulted the shoe to icon status. For Nike Sportswear, they started with the original Air Max platform, but increased the interior padding and ankle molding. With newly skived edges, unexpected upper materials and the reintroduction of the famed “Infrared” colorway, the new Air Max 90s are a quintessential blend of Nike’s past, present and future.
Nike reinvents the Air Max 90 by adding the Free Sole to it, as well as other aspects of the Nike Free. Something to be looking out for later this year.

Nike introduces Nike Sportswear, taking the best of Nike’s sport heritage, remixing and improving it through today’s design innovations. Nike Sportswear launches with the re-evolution of eight iconic Nike products, celebrating our history and paying homage to Chinese tradition with the number 8. Nike has chosen the year of Beijing to debut Nike Sportswear, an iconic moment in sport that symbolizes the pinnacle of athletic achievement and competition.
Nike introduces Nike Sportswear in the year Beijing opens its doors to the world’s greatest athletes on 080808. Nike Sportswear selects eight defining products from its rich history and takes them on a high-tech journey, driven by the never-ending quest to innovate.
The 26-degree chevron gives it away: you’ve seen it before. The ultimate running jacket, the Windrunner became the face of Nike apparel at a time when Nike was known for its footwear. The ’84 games offered the perfect opportunity to demonstrate how technologically advanced sporting equipment enhanced performance from head to toe; with 58 Nike supported athletes taking home 65 medals. The Windrunner is perhaps Nike’s most recognizable piece of apparel from that important era. Designed as a running jacket, its nylon construction meant lightweight wear. But the Windrunner quickly transcended its athletic identity thanks to early hip-hop culture, which made it its own. Re-mastered for today, the lightweight shell is even lighter, built from super-breathable nylon and equipped with No Sew pocket construction and an updated hood that forgoes a hood adjuster for a clean finish. The jacket also features an ultra-modern ear bud cord exit eyelet, subtle yet functional.
Here we show you the Nike Windrunner featuring several Olympic design.