On Friday 18th September, Nike Sportswear and Mercury Music Prize winning recording artist Dizzee Rascal will release the Nike Air Max 90 ‘Tongue N’ Cheek’ sneaker. The sneaker was created in partnership between Dizzee, Nike Design and long-time Dizzee collaborator and creative director, Ben Drury. Will go on sale exclusively at Nike’s1948 store in London’s Shoreditch, ahead of the release of Dizzee’s fourth LP, Tongue N’ Cheek (Monday 21st September)

This promo video has been created specially to celebrate these two releases. Art directed by Drury, shot by hype photographers Tim & Barry the same creative team behind the album artwork, also includes the skills of up and coming director/animator James Copeman. Set to ‘Chillin Wiv Da Man Dem’ – the sound of Dizzee at his most laid-back- the film fuses elements of the album artwork with additional footage, and is a light hearted look into Rascal’s world.

To see more and read more head to nikesportswear.com

In 7 days, INSA ran the city of east London, painting 35 pieces on the route of Charlie Dark’s map for Nike Sportswear’s IAM1 Journey project. Produced by Protein and documented by INSA’s long time collaborator, photographer Ethel, each of the 35 hand painted pieces form one of the centre pieces of INSAs major London solo show for 2009. This IAM1 Journey animation will be deconstructed within the “Looking For Love In All The Wrong Places” show with behind-the-scenes processes alongside the original painted objects that make up the individual frames. The show takes place at London’s NSW 1948 pop-up shop and runs from July 17th – July 26th, 2009

Nike Sportswear 1948
Arches 477-478
Batman’s Row
Shoreditch, London